Aligning with Da Nang’s Vision for Sustainable Tourism
Da Nang is steadily affirming its position as a livable city and a leading tourism destination in the region, where every festival, cultural event and experience not only attracts visitors but also tells the story of the city’s identity, people and aspirations to thrive as a dynamic and vibrant destination.
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| The rural market space at Enjoy Danang Festival recreates familiar scenes from the daily life of people in Quang region |
Summer 2026 marked a vibrant festival season in Da Nang, with a series of cultural, tourism and entertainment events held throughout the season, further affirming the city’s position as one of Vietnam’s leading destinations for festivals and events. A highlight was Enjoy Danang Festival 2026, which evoked the emotion ‘Touching the moments in Da Nang once again’, bringing together a wide range of distinctive activities, including culinary spaces, local cultural experiences, street performances, illuminated kite shows, beach sports, digital experiences and entertainment programs running from sunrise to late at night. Beyond offering fresh experiences for residents and visitors, the festival series helped showcase the natural beauty, culture and distinctive rhythm of life of the coastal city, while reinforcing Da Nang’s direction toward deeper tourism development, with local identity as its foundation and visitor experience at the center.
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| HEINEKEN Vietnam and Larue Beer are Strategic Partners of Enjoy Danang Festival 2026 |
Ha My, a content creator currently living in Da Nang, says that she feels proud to have participated in many of the city’s festival programs. According to My, while the scale of these events has become increasingly modern, she can still feel a sense of warmth and familiarity whenever she sees distinctive local cultural elements recreated within the festival spaces.
“What gives Da Nang’s events their emotional value is the sense of community connection. Every time, being with friends in the lively yet familiar rural market food space, enjoying local specialties paired with the refreshing taste of Larue, and chatting with friends makes me very happy. To me, that is the unique warmth and affection of this city,” My shared.
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| Ha My (in blue) and her close friends enjoy Quang specialties at Larue’s experience area |
Striving to mark ‘Touching the moments in Da Nang’ on the international tourism map
Da Nang has always held a special place in HEINEKEN Vietnam’s development strategy. It is not only home to the company’s key production facility in Central Vietnam, but also a place closely associated with the pride in the culinary culture of Da Nang associated with the Larue brand.
For generations of people in Central Vietnam, particularly in Da Nang, Larue has been more than a beer brand; it has also been part of the city’s memories and everyday life rhythm. For more than a century, Larue has been present not only at family meals and intimate gatherings, but also as part of local community festivals and celebrations.
Larue has consistently been present at a wide range of events, from New Year countdown celebrations, Da Nang Food Tour Festival, Tam Thanh Sea Festival, to Enjoy Danang Festival. Through these events, HEINEKEN Vietnam’s Larue brand continues to join Da Nang in celebrating and spreading the distinctive beauty of local culture and cuisine - one of the key highlights that leave a lasting impression of the city on domestic and international visitors.
Through this connection, the company is joining Da Nang on its journey to build a modern, dynamic and welcoming city while preserving the distinctive cultural values that shape its local identity. In particular, Da Nang’s cuisine, with its unique blend of tradition and modernity, is not only a source of pride for local people but also a “cultural ambassador” that helps bring the city’s name further onto the global tourism map.