In the context of a heritage city that is gradually affirming its position as a distinctive cultural center of the country, the development of reading culture in Hue is no longer a purely promotional issue. Instead, it has become a strategic matter, closely associated with human quality, endogenous strength, and the city’s vision for sustainable development.

Today’s travelers are no longer content with “travel for seeing”. Instead, they seek deeper experiences, more authentic connections with the places they visit. Furthermore, they also look for the unique, distinctive identity of each destination. In this context, developing tourism that “touches the authentic essence” is not merely a trend, but an inevitable requirement for enhancing competitiveness.

On April 26, the People’s Committee of Huong An Ward hosted a program titled “Huong An Rural Market” in 2026 under the theme “Mi xu mi som” (First sale of the day). The activity was held to promote local agricultural products, enhance the development of rural tourism, and spread traditional cultural values in the new development era.

On April 26, at the Ethnic Cultural House of Khe Tre Commune, the program “Khe Tre Highland Market - First Session of 2026” took place under the theme “A Return to the Roots”, drawing large numbers of residents and visitors. This marked the second market session held by Khe Tre Commune since its administrative merger, further affirming its direction of linking economic development with the preservation and promotion of the traditional cultural values of the Co Tu ethnic community.

Phu Bai Industrial Zone (IZ) is steadily affirming its role as a key growth driver of the locality, making significant contributions to the socio-economic development of Phu Bai Ward and the city as a whole. Regarding investment attraction strategies, the building of a favorable business environment, and sustainable development, Mr. Le Ba Minh Hai, Chairman of Phu Bai Ward People’s Committee, shared some insights in an interview with Hue Today Weekly.

On the evening of April 25, the art program “Enchanting Imperial Palace” will officially open at Hue Imperial Citadel. Combining royal court art with modern technology, the program promises to offer visitors a fresh and immersive experience. At the same time, it serves as an important pilot step in developing a night-time economy linked to heritage.

On the morning of April 24th, the city’s Women’s Union, in coordination with the Rosa Luxemburg Foundation (Federal Republic of Germany), organized a workshop titled “Integrating Gender Equality into Commune Level Socio-Economic Development Planning”.

On the evening of April 24, Hue City Intelligent Operations Center (HueIOC) held a ceremony to mark its 20th anniversary of establishment and development (April 27, 2006 - April 27, 2026).

On April 24, Vice Chairman of the City People’s Committee Tran Huu Thuy Giang had a courtesy meeting with Mr. Franch Bolgiani, Cultural Attaché of the French Embassy in Vietnam, Deputy Director of the French Institute in Hanoi, on the occasion of his delegation’s visit and working trip to Hue City.

On April 22nd, a delegation from the Federal Ministry for Economic Cooperation and Development (BMZ) (the Federal Republic of Germany) visited, surveyed, and held a working session at Hue Industrial College. The event marks a new step forward in the college’s international cooperation in training high-quality technical human resources.