Recently, Hue has accelerated its development with the green economy as the central focus, in which the development of green industry is becoming a key pillar, contributing to improving the quality of growth in a sustainable direction.

During his visit to Hue in early November 2025, General Secretary To Lam conveyed a message to the city’s Party Committee, authorities, and people: Hue must preserve its cultural identity and the distinctive character of Hue people amid a new phase of development. That reminder was not merely an expectation, but a guiding orientation for the entire term.

A brand is not merely to introduce the name or to prove the origin of a product, but an “identity card” that affirms its credibility and quality to customers. Especially in the context of fierce competition, developing Hue brands is not only an economic challenge but also a way to preserve, honor, and spread the unique values of the former imperial capital.

In response to the appeal from the Standing Committee of the Vietnam Fatherland Front Committee of Hue City, the Joint Stock Commercial Bank for Investment and Development of Vietnam (BIDV) has donated 2 billion VND to Hue City to help overcome the aftermath of natural disasters, typhoons and floods in 2025.

On December 30, in Kim Long Ward, Hue City Project Management Board for Construction Investment and Urban Development held a conference to announce the Zoning Plan (1/2000 scale) for the Golf Course Tourism Area located in Kim Long Ward and Binh Dien Commune, Hue City.

On the morning of December 29, the Department of Science and Technology held a scientific workshop themed “Analysis and Proposed Solutions to Enhance Local Innovation Index (PII), Digital Transformation, and Develop Hue City’s Innovative Startup Ecosystem for the 2026-2030 period”.

In the not-too-distant future, the more than 120-hectare area south of Hue city center will move beyond being a newly developed site to take shape as a “university city” - a space for living, learning, and creativity, gathering the intellectual elite of Central Vietnam.

Such is one of the key tasks set by the Department of Culture and Sports of Hue City for 2026.

On the morning of December 27, the Center for Rural Development in Central Vietnam (CRD), University of Agriculture and Forestry, Hue University, celebrated its 30th anniversary (1995 - 2025).

Tourism is increasingly becoming a key economic driver for many countries. However, the challenge lies in how to develop and capitalize on tourism without exceeding nature’s carrying capacity, while also contributing to its conservation.