For Hue Ancient Capital, Ao dai is a unique cultural heritage that has been formed, developed, and existed for over 300 years. In recent years, Thua Thien Hue has launched and promoted the revival of the traditional ao dai (including both male and female versions) in connection with the implementation of “Hue - The capital of Ao dai Vietnam” project. Ao dai has been integrated into daily life, cultural festivals, sports events, and flag-raising ceremonies in offices.

Production and business associated with environmental protection are chosen by businesses in the tourism sector, both helping businesses develop sustainably and leaving an impression on tourists when participating in the experience.

Once again, the legendary Perfume River continues to be the highlight and main space of the Hue International Arts Festival Week 2024, with the theme "Cultural heritage with integration and development".

On June 18, a free reading station was launched on the train connecting heritages between Hue and Da Nang, featuring around 150 books set up by the Provincial Development Research Institute in collaboration with other units and projects.

With the goal of building environmentally friendly Green Transport infrastructure, in line with the overall economic development orientation of the province in the period 2021 - 2030, with a vision to 2050, on June 14, Hue Monuments Conservation Center and Gbike Co., Ltd. (South Korea) signed a cooperation agreement to implement a green transport project in the relic area to exploit and promote the values of Hue relics.

Not only popular in Europe and North America, caravan tourism is also becoming gradually popular in Vietnam as more and more people own their own vehicles, who are passionate about travel and want to experience driving on new routes. Hue has the potential to develop this attractive type of tourism, but finding the effective exploitation direction is needed.

Concerns about losing the “green” image of the heritage-rich ancient capital were prevalent when Thua Thien Hue province began developing industrial and economic zones (IZs and EZs) decades ago. However, through the province’s meticulous selection process, many of these zones have flourished, proving the right direction and significantly contributing to job creation and socio-economic development.

On the morning of June 7th, at Hue Children Hall, the Biodiversity Conservation component, funded by the United States Agency for International Development (USAID), in collaboration with the World Wide Fund for Nature in Vietnam (WWF-Vietnam), Helvetas, and the Forest Protection Department, organized the opening ceremony of the “For the sustainable life of nature and people” exhibition. This event is part of the “Sustainable Forest management and Biodiversity conservation” (VFBC) project.

Many competitions organized by Hue University have attracted thousands of contestants from both domestic and international backgrounds, contributing to the development of tourism.

Aside from contributing to earning Hue sports fame, the team of athletes who are the national team’s members is also a resource for the long-term and sustainable development of the provincial sports.