Inspired by the phoenix (“Linh phung” in Vietnamese), a symbol of eternal grace and happiness, the 12 ao dai collections showcased at the recent “Linh phung” Ao dai Festival have left deep impressions and emotions in the hearts of the public and audience.

After more than four years of implementation, the project “Hue – The Capital of Ao Dai Vietnam” has more or less received the attention and positive response of the public through many activities and events. Besides, there have been policies that create favourable conditions for businesses operating in the tailoring industry, as well as encourage people to wear ao dai on important occasions and events, which has popularised the image of ao dai.

Throughout the S-shaped strip of the land of Vietnam, Ao dai can be found in every region. Specifically, in Hue, Ao dai has become a part of the cultural identity and unique beauty of the people here. An important milestone in Hue Ao dai costume was in 1744, after Lord Nguyen Phuc Khoat ascended the throne in Phu Xuan, he promulgated many policies and mentioned the modification of costumes. Thereafter, during the Nguyen Dynasty, the court issued an order, creating an opportunity for Hue women in particular and Vietnamese women in general to wear Ao dai regularly. Accordingly, the tradition of wearing Ao dai gradually entered the daily life of people.

On the afternoon of June 26, High School for Gifted Students of the University of Sciences, Hue University held an awarding ceremony for the contest “Designing 12 zodiac animal stamps on the Ao dai in 2024”. The contest aims to respond to the Ao dai Week 2024 activity, and, at the same time, create opportunities for members of the school's stamp club to learn about the traditional 12 zodiac animal stamps.

On the morning of June 25, Hue Monuments Conservation Center in collaboration with the Provincial Department of Culture and Sports organized a ceremony to offer incense and flowers, and a procession of gratitude to the ancestor on the occasion of the death anniversary of Lord Nguyen Phuc Khoat, the person who laid the foundation of Vietnamese ao dai.

On the afternoon of June 6th , over 150 sketch works depicting the landscapes of Phu Loc were exhibited and introduced to the public at Diem Phung Thi Art Center (part of Hue Fine Arts Museum, 17 Le Loi, Hue City).

My childhood was marked with the image of my mother stroking her ao dai flat before going out (Ao dai is traditional costume for women (and men) in Vietnam.) At that time, cloth produced in the country was cheap; my mother had many ao dai of different colors tailored. She wore ao dai everywhere she went on every occasion.

In order to honor Ao dai Vietnam clothing, and at the same time respond to Hue Community Ao Dai Week 2024, which is due to take place from June 24 - 30, Hue City People's Committee has just issued an official dispatch to organize the Hue Community Ao Dai Week 2024.

Ao Dai has become a cultural symbol for Vietnamese women in general. For the women of Hue in particular, Ao Dai is a source of pride because Hue Ao Dai has been firmly established in the hearts of the people. For Ao Dai to flourish and be honored, the support and promotion by our sisters, by the members of the Women's Union throughout the province, are essential.

Many images of Ao dai Hue and Hue ancient capital’s relics are being displayed by Kao Kuong, a Hue-born photographer (whose real name is Nguyen Cao Cuong) in a photo exhibition themed "The Ao dai which I love". The exhibition opened on March 2 at 87 Tran Quoc Thao Street, Ho Chi Minh City.