In 2020, when male officials and civil servants of the Department of Culture and Sports wore ao dai during working days and the weekly flag-raising ceremony, it immediately sparked controversy online. Then, it was not just the cultural sector, at important events, the provincial leaders (now Hue City) and intellectuals also began wearing ao dai. The appearance of the traditional ao dai for both men and women at cultural and educational events made the ceremonies more solemn, elegant, and impressive.

On June 11, Hue City Library held an exhibition displaying the works from the children’s drawing contest under the theme “Ao dai and Childhood”.

The Community Ao dai Week, which kicked off the Summer Festival 2025 in early June, has drawn a large number of designers, models, artists, cultural experts, and researchers, etc. Each participant acts as an ambassador, promoting Hue Ao dai in particular and the traditional Ao dai Vietnam in general.

This was the theme of the seminar held by the Department of Education and Training in collaboration with the Department of Culture and Sports on the afternoon of June 10 at Quoc Học - Hue High school for the Gifted. The event was held to respond to the Community Ao dai Week in Hue in 2025.

More than 1,000 people from all three regions of the country, wearing traditional and modern ao dai, gathered in Hue for a parade. All of this created a vibrant, colorful, and festive atmosphere right in the heart of Hue City.

On the morning of June 7, the Department of Tourism, in coordination with the Department of Culture and Sports, the People's Committee of Thuan Hoa District, and the City’s Tourism Association, organized an environmental cycling event themed “Ao dai passing down the streets” in 2025.

More than 450 artworks by students were submitted to compete in the preliminary round of the 2025 Children’s Book-Inspired Drawing Contest with the theme “Ao dai and Childhood”.

Ao Dai Vietnam through historical periods” is the theme of an exhibition co-organized by Hue City Museum of History and Quang Ninh Provincial Museum. The exhibition opened on May 29 at the Quang Ninh Provincial Museum (Tran Quoc Nghien Street, Ha Long City, Quang Ninh Province).

On the morning of May 20, at Hue Royal Antiquities Museum, Hue Monuments Conservation Center solemnly received two casual ao dai that belonged to Empress Dowager Tu Cung. Ms. Cong Ton Nu Kim Chi (currently living in the US) authorized Mr. Pham Xuan Cuong to present them.

According to a Washington D.C.-based Vietnam News Agency (VNA) correspondent, the Vietnamese Embassy in the United States has showcased the Nhat Binh Ao dai, part of a special collection by the designer Cao Minh Tien, at the Diplomatic Corps Fashion Exhibition and Gala in Washington D.C.

This beauty has also blended with many other factors to contribute to the recognition of Ao dai as a National Intangible Cultural Heritage under the name “Knowledge of Tailoring and Wearing Hue Ao dai”. Hue locals in general and Hue women in particular have the right to hope that one day in the near future, Hue Ao dai will be recognized by UNESCO as an Intangible Cultural Heritage of Humanity.

In the poetic space of the Song Huong Theater, the "Linh Phung" (Phoenix) Ao dai festival night, part of the autumn festival of the Hue Festival 2024, left a beautiful impression on the locals and tourists.

Hue Community Ao Dai Week 2024 with a series of activities and events last June has contributed to promoting culture, attracting tourism, and socio-economic development.

Wearing the traditional Ao daiVietnam, the small traders become more and more friendly and adorable in the eyes of tourists and customers coming to the market.