This is one of Hue City's aspirations and strategic directions for destination marketing and communications, as shared at a 2026 networking program for Multi-Channel Network (MCN) companies, content creator management agencies, and KOLs. Organized by Hue City People's Committee on the afternoon of August 14 under the theme ‘Converging Excellence - Spreading Hue's Identity’, the event was attended by Mr. Tran Huu Thuy Giang, Member of Hue City Party Committee and Vice Chairman of Hue City People's Committee.

In commemoration of the 65th anniversary of the Agent Orange Disaster in Vietnam (August 10th, 1961 - August 10th, 2026), on August 10th, Hue City Military Command, in coordination with Vietnam Fatherland Front Committee of Hue City, relevant organizations, and the city's Association for Victims of Agent Orange/Dioxin, organized a gift-giving program for Agent Orange victims facing particularly difficult circumstances in A Luoi 4 Commune.

On the afternoon of August 7, Vice Chairman of the City People’s Committee Tran Huu Thuy Giang, together with representatives of departments and agencies, had a meeting and working session with a delegation of South Korean businesses led by Ms. Greene Heather, Visiting Professor and Chief Consulting Expert at Hue Central Hospital.

On the afternoon of July 28, Hue Department of Science and Technology held a conference to launch, introduce and provide guidance on the 2026 enterprise innovation survey. The event attracted nearly 100 businesses, along with representatives from relevant agencies and organizations.

On the afternoon of July 27th, Vice Chairman of Hue City People's Committee Tran Huu Thuy Giang chaired a meeting with Hue Tourism Association, travel agencies, and hotels across the city to discuss coordinated initiatives aimed at promoting tourism development in the coming time.

On the afternoon of July 27, Deputy Secretary of Hue City Party Committee, Chairman of Hue City People’s Committee Le Tri Thanh chaired a conference to review the progress of the ‘500 Days and Nights Campaign’ to accelerate the search, recovery, and identification of fallen soldiers’ remains, along with the program to replace temporary and dilapidated houses for the biological children of resistance fighters exposed to Agent Orange/dioxin across the city.

On the morning of July 25, Vietnam Pickup Truck Club (PVC), in coordination with SevenT Vietnam Co., Ltd. (the event operator), the People’s Committee of Chan May - Lang Co Commune, and relevant agencies, hosted the opening ceremony of Vietnam Pickup Festival 2026 (VPF2026).

If the past 5 years were a period of building a ‘data reservoir’, the next 5 years will be a time of forming a ‘data power plant’, where data is not only stored, but also harnessed to create new values. This also requires management agencies to shift from a mindset of managing data to the one of exploiting and promoting its values, bringing heritage closer to the public while opening new opportunities for economic development based on heritage.

On the afternoon of July 16th, in Khe Tre Commune, the Youth Union of the Party Agencies, in collaboration with the Youth Union and Student Association of the University of Sciences, Hue University and the Khe Tre Commune Youth Union, organized the Peak Day of the 2026 Summer Youth Volunteer Campaign, featuring a wide range of community welfare initiatives, livelihood support programs, and activities benefiting ethnic minority communities.

On the morning of July 5, the Department of Tourism, in coordination with the Department of Culture and Sports and relevant agencies and organizations, organized the 2026 environmental cycling event under the theme ‘Ao Dai along the Streets’.