On the evening of September 8th, the Department of Tourism, in collaboration with Vietnam Travel Magazine and other partners, organized the “Experiencing Traditional Hue Mid-Autumn Festival”program. This event is part of a series of activities taking place in the four seasons of Hue Festival 2024, aiming at responding to the autumn festival - “Hue in Autumn” of the Hue Festival 2024.

Vietnam has continued to be named as “Asia’s Leading Destination”, “Asia’s Leading Heritage Destination in 2024”, and “Asia’s Leading Natural Destination in 2024”, together with many other prestigious awards.

Vietnam is preparing to enter the peak season for international tourists. Based on the strong growth rate of the tourism industry in the early months of 2024, the provincial tourism sector is implementing many solutions to prepare for the anticipated influx of foreign visitors.

On the morning of August 28, Vietnam Grab LLC collaborated with Tourism Department to hold a ceremony to present the project of installing Grab stone benches and decorative pillars at 3 locations, including Hue Imperial Citadel, Dong Ba Market, and Phu Mong Street.

On the morning of July 28, the project “Hue - A City to Reduce Plastics in Central Vietnam”, funded by the World Wide Fund For Nature (WWF) - Norway (through the WWF - Vietnam), received by Hue City People's Committee, in collaboration with the Provincial Department of Tourism, organized the inauguration of 5 waiting lounges and free water stations at tourist destinations, including: Thien Mu Pagoda, Bao Vinh Ancient Town, Ban Nguyet Bridge - Me Wharf, Vong Canh Hill, and Sinh Village wrestling area (Hue City).

From May to early September each year is considered the low season for international tourists. However, Vietnam's tourism industry in general and Thua Thien Hue in particular are implementing various strategies to attract foreign tourists, especially from target markets.

Three provinces and cities of Vietnam, including Thua Thien Hue, Da Nang, and Quang Nam, have recently coordinated organizing a tourism introduction program for Thua Thien Hue, Da Nang, and Quang Nam in Taipei city, Taiwan (China) on June 21.

Not only popular in Europe and North America, caravan tourism is also becoming gradually popular in Vietnam as more and more people own their own vehicles, who are passionate about travel and want to experience driving on new routes. Hue has the potential to develop this attractive type of tourism, but finding the effective exploitation direction is needed.

On June 4th, General Director of Vietnam National Administration of Tourism signed a decision to recognize La Vela Hotel in Hue as a 5-star hotel, valid for 5 years from the date of signing.

Vietnam National Administration of Tourism (the Ministry of Culture, Sports and Tourism) on May 11 announced that the 31st World Travel Awards for Asia and Oceania has been now open for voting at www.worldtravelawards.com. The voting period will close on July 23, 2024.