On the afternoon of May 23rd, the “Hue – A plastic-reduced smart city in Central Vietnam” project (TVA project), in collaboration with the Department of Tourism and the People’s Committee of Quang Loi commune (Quang Dien), launched a Ngu My Thanh - Con Toc plastic-reduced tourism site.

Along with the recovery and growth in tourist numbers, the luxury travel segment within Vietnam’s tourism industry in general - and Hue’s in particular - is gradually gaining attraction. The “smokeless industry” of the ancient capital is showing many positive signs, suggesting that with proper investment, it could become an attractive destination for wealthy travelers.

On the afternoon of May 15, at the Hue City People’s Committee headquarters, a sponsorship signing ceremony took place between the Organizing Committee of Hue Festival 2025 and the Bank for Investment and Development of Vietnam (BIDV), marking BIDV’s collaboration in key cultural and tourism events during the National Tourism Year in Hue.

On May 10th, Hue - Urban Plastic Reduction in Central Vietnam Project (TVA Project), in coordination with the Department of Tourism and People's Committee of Thuy Thanh Commune (Huong Thuy Town), held the launch ceremony for the low-plastic tourism site at Thanh Toan tiled-roof bridge.

From May 4 to 13, Vietnam National Authority of Tourism (Ministry of Culture, Sports and Tourism) is coordinating with the People's Committee of Hue City, Tourism Development Support Fund, Vietnam Airlines, and partners to organize a program introducing Vietnamese tourism, traditional craft villages, and cuisine, and connecting businesses on the occasion of the National Tourism Year - Hue 2025 in three European countries, including Italy, Switzerland, and France.

Dozens of displaying booths promoting the culture and tourism of provinces and cities across the country gathered in Hue to participate in the exhibition themed “Space for Tourism, Cultural Heritage, Landmarks, and Traditional Handicraft Products of Vietnam”.

On the afternoon of April 26, at the exhibition space on the 2nd floor of Kien Trung Palace, Hue Imperial Citadel, Hue Monuments Conservation Center organized the opening ceremony of an exhibition themed “The odyssey of Vietnamese ceramics”. This event is part of Hue Festival 2025 and the National Tourism Year 2025.

On the morning of April 25, according to the information announced by the Department of Tourism, from the result of Vietnam’s Provincial Tourism Development Index - VTDI 2024, Hue ranked 9th out of 30 provinces and cities included in the index’s scope of research.

With the theme “Vietnamese Culinary Exchange”, the Hue - Culinary Capital festival is not only an activity within the framework of the National Tourism Year and Hue Festival 2025 but also an opportunity to showcase, promote, and elevate the culinary culture.

On the morning of April 19, a special event titled “Hue - Pioneer in Green Heritage Tourism Development and Bicycle City" took place at the Noon Gate Square - Hue Imperial Citadel. The event was jointly organized by Hue Monuments Conservation Center, Vietnam Green Building Council (VGBC), and representatives of the GCOO brand in Vietnam – VietPM.