Vietnam's tourism industry targets 18 million international visitors in 2024, matching the “golden” record of 2019. Thua Thien Hue is a province that has a thriving tourism industry. To accelerate Vietnamese tourism growth, Ancient Capital tourism should leverage favorable conditions, particularly cooperation with other countries, to promote the exchange of tourists.

On the morning of March 26th, Vietnam Railways Corporation, Thua Thien Hue Provincial People's Committee, and Da Nang City People's Committee jointly organized the inauguration of a tourism train service between Hue and Da Nang, named “Connecting Central Heritages.”

Within the framework of an agreement in the project “Hue - A City to Reduce Plastics in Central Vietnam” to “Practicing plastic reduction in the tourism sector", contributing to turning Hue into a plastic-reducing urban area by 2024, Thua Thien Hue Tourism Association on February 28 held a ceremony to announce the action plan to reduce plastic waste of seven units in doing hotel business in Hue City, including Villa Hue, Azerai La Résidence Hue, Melia Vinpearl Hue, EMM Hue, Muong Thanh Hue, Alba Spa Hue, and Thanh Lich.

Collaboration plays a crucial role in promoting tourism development. In 2024, as the leader of the tourism development partnership among five localities in Central Vietnam, Thua Thien Hue province will propose and implement various solutions to enhance the effectiveness of collaboration, promote tourism, and contribute to the development of the smoke-free industry.

On the evening of January 26th, 2024, the award ceremony for the ASEAN Clean Tourist City took place in Vientiane, the capital of Laos. Hue City, being one of three cities representing Vietnam, proudly received this prestigious award. This is an award within the framework of the ASEAN Tourism Forum (ATF) held from January 22nd to 27th. The delegation from Hue City, led by the Chairman of the People's Committee of Hue City, Vo Le Nhat, attended the award ceremony and participated in various activities of the forum.

Mr. Nguyen Van Phuc, Director of the Provincial Department of Tourism, said that on the evening of January 26, within the framework of the ASEAN Tourism Forum (ATF), there was an award ceremony for the ASEAN Clean Tourist City Awards, taking place in Vientiane, Laos. The three cities representing Vietnam have been awarded (which will be effected from 2024 to 2026) namely: Hue (Thua Thien Hue Province), Vung Tau (Ba Ria - Vung Tau Province), and Quy Nhon (Binh Dinh Province).

As the Department of Cultural Heritage under the Ministry of Culture, Sports and Tourism announced, on November 18th, Mr. Nguyen Van Hung, the Minister of Culture, Sports and Tourism, Mr. Dinh Toan Thang, Vietnamese Ambassador to France, Ms. Le Thi Hong Van, Head of the Permanent Delegation of Vietnam to United Nations Educational, Scientific and Cultural Organization (UNESCO), Ms. Le Thi Thu Hien, Director General of the Department of Cultural Heritage, together with representatives from Ministry of Public Security (Vietnam), the Ministry for Europe and Foreign Affairs of France, and UNESCO, witnessed the transfer ceremony of the ‘Emperor’s Treasure’ golden seal to Vietnam on the afternoon of November 16th at the Vietnamese Embassy in France.

Not only famous for its important and beautiful lagoon system in Vietnam, Tam Giang - Cau Hai also holds great potential for tourism development.

On October 23, three provinces and city, including: Quang Nam, Da Nang, and Thua Thien Hue, coordinated with the Malaysia - Vietnam Friendship Association to organize a tourism introduction program at the World Trade Center Kuala Lumpur (WTCKL), Malaysia.

Thua Thien Hue is one of the 12 localities assigned the task of actively selecting suitable night tourism models, with the goal by 2030 to establish Vietnam's night-tourism-product brand. Choosing which products for night tourism to avoid duplication among regions and to reflect the characteristics of each locality is an issue that should be taken into careful consideration.