Under the direction of the Ministry of Culture, Sports and Tourism, Vietnam National Administration of Tourism, Hue City People’s Committee, and Hue City Department of Tourism, the organizing unit - BamBoo Artists Agency - has introduced the large-scale Hue Mega Concert event series.

In the context of the increasingly extensive development of Vietnam-Japan relations, local cooperation has become an important driving force that fosters strong and lasting ties between the two countries. For Hue - Vietnam’s unique heritage city - Japan is not only a partner in economy, trade, and tourism, but also a special companion in the journey of cultural exchange, people-to-people engagement, and sustainable development rooted in heritage values.

“Vietnam Sports Administration (Ministry of Culture, Sports & Tourism) has just issued a decision to establish Vietnam Sports Delegation for SEA Games 33, in which Hue sports contributes 1 coach and 7 athletes,” said Bui Thanh Dung, Deputy Director of the Department of Culture & Sports on the afternoon of November 28th. ​

In the tourism and service development orientation of Hue City for the 2025-2030 period, with a vision to 2045, Hue tourism aims to attract 10-12 million visitors by 2030, achieving annual growth of 18-20%, with international visitors accounting for about 45+50%. Speaking with Hue Today Weekly, Mr. Dinh Manh Thang, Vice Chairman of Vietnam Tourism Association and Chairman of Hue Tourism Association, stated that despite encouraging achievements, Hue tourism still faces issues that require bold change to achieve sustainable development.

On the afternoon of November 7th, Deputy Secretary of the City Party Committee and Chairman of Hue City People’s Committee Phan Thien Dinh, together with Standing Committee Member of the City Party Committee and Chairwoman of Vietnam Fatherland Front Committee of Hue City Nguyen Thi Ai Van, received a donation of 1 billion VND from Vietravel Tourism Joint Stock Company to support the city’s post-flood recovery efforts.

On October 31st, the 2025 Golf Course Owners - Vietnam Golf Tourism Development Conference was held at Laguna Lang Co, marking a strategic milestone as government representatives, investors, and international experts agreed on a Vision 2030 for sustainable development of golf tourism - emphasizing identity and quality as the foundation of Vietnam’s national competitiveness.

When the theme for World Tourism Day (September 27, 2025) was chosen as “Tourism and sustainable transformation”, many people immediately thought of Hue’s approach to tourism. In its development orientation, Hue tourism consistently focuses on promoting sustainable transformation, especially transitioning to green, sustainable tourism, adapting to climate change.

On the journey to building Vietnam into a reputable destination for medical tourism and healthcare services in the region and the world, Hue holds many advantages to develop and position its brand name as a destination for medical - healthcare tourism.

On the afternoon of September 29, the “Hue - A City to Reduce Plastics in Central Vietnam” project (TVA project), in collaboration with Hue Tourism College, held the launch ceremony of the Sustainable Tourism Vocational Training Center and sign a training cooperation agreement at Villa Hue Hotel.

On the afternoon of September 10, the Ministry of Culture, Sports and Tourism, in collaboration with Hue City People's Committee, organized the opening ceremony of the 3rd Vietnam International Photography Festival in 2025. This biennial international event aims to build a brand name for Vietnamese photography, while contributing to promoting the image of the country, people, and culture of Vietnam to international friends.