This was one of the highlights shared at a conference summarizing activities in 2024 and deploying tasks in 2025 of Hue City Hotel Association, which took place on the late afternoon of January 10. Attending the conference were leaders of departments, agencies of Hue City, Vietnam Tourism Association, and Hue City Tourism Association.

On the afternoon of January 3rd, the Department of Tourism held a conference to review its activities in 2024 and outline tasks for the tourism sector in 2025. Attending the event was Mr. Ha Van Sieu, Deputy Director General of Vietnam National Administration of Tourism.

On the morning of January 1, Hue City Department of Tourism in collaboration with the Central Region Airport Authority at Phu Bai International Airport, Phu Bai International Airport, and the Vietnam Airlines branch in Hue, along with Pacific Airlines organized a program to welcome the first flight and visitors to Hue City in 2025. Attending the event was Mr. Nguyen Thanh Binh, Standing member of the City Party Committee and Permanent Vice Chairman of Hue City People’s Committee.

Within the closing ceremony of the Visit Vietnam Year - Dien Bien 2024 on the evening of December 22, Deputy Minister of Culture, Sports and Tourism Ho An Phong and the leaders of Dien Bien Province handed over the flag to Thua Thien Hue Province to host the Visit Vietnam Year 2025.

Music tourism has become a popular and growing type of tourism in many European and Asian countries. In Vietnam, the trend of enjoying music combined with tourism is gradually being embraced by the public, and Hue has taken many moves to develop this type of tourism.

On November 11th, Hue Tourism College collaborated with Vietnam - Japan Friendship Association of Thua Thien Hue Province to host a seminar and exchange event featuring Vietnamese - Japanese traditional New Year culinary culture.

In the bright picture of Vietnam’s tourism which has made a strong recovery after the COVID-19 pandemic, Hue tourism shows positive signs in terms of strong growth in the number of international visitors and expanding the market of international tourists.

Thua Thien Hue, along with Da Nang and Quang Nam, are strengthening cooperation to boost tourism between Vietnam and Australia, particularly by connecting the Australian tourist market with Central Vietnam. By enhancing promotion and advertising of the “Amazing Central Vietnam Heritage” tourism brand in Australia, the goal is to attract visitors from this significant potential market to Central Vietnam in general, and to Hue in particular.

On the afternoon of September 19, the Provincial Tourism Association, in collaboration with Vietnam Tourism Association, organized a conference themed “Promoting, advertising, and connecting Hue tourism in 2024”.

On September 11, the tourism sectors of three localities, including Thua Thien Hue, Da Nang, and Quang Nam, jointly organized a tourism promotion program in Melbourne, Australia.