The first tourists arriving in Hue stepped off at Phu Bai International Airport with radiant smiles with the welcoming gestures from the local tourism industry, signaling positive signs for the smoke-free industry in the ancient capital.

Thousands of people and visitors flocked to the streets to say goodbye to the old year and welcome the new year. In the cool weather with a vibrant music stage, the Countdown - Happy New Year 2024 art program, with an outdoor stage located at the intersection of Hung Vuong Street, Hue City, lasting from the night of December 31 to the dawn of the new year on January 1, 2024, became a highlight in the heart of the ancient capital.

The boat racing festival took place on the morning of December 31 on the Như Y River (at the community tourism site of Thanh Toan Tiled-roof Bridge). This is one of the highlights of the New Year 2024 celebrations and in response to the Four Seasons Festival organized by Thuy Thanh commune (Huong Thuy town).

The “Tet Hue” Festival organized by Hue city is set to kick off a series of activities to welcome the new year 2024, with the highlight being the “Tet Hue” program organized annually on the occasion of celebrating the nation's traditional Tet.

At 20:00 on December 31, 2023, the Hue Countdown - Happy New Year 2024 program will return at the intersection of Hung Vuong Street, Hue City, promising to bring the most eye-catching and exciting performances to audience of the Ancient Capital. The most anticipated star at this event is rapper Hieuthuhai.

According to the information from Hue City People's Committee, Hue Countdown - Happy New Year 2024 program will take place at 20:00 on December 31 at the intersection of Hung Vuong Street, Hue City. This is an art program to welcome the new year, with the participation of Hue talents, as well as famous singers and artists namely Hieuthuhai, Orange, and Dinh Xuan Ky, etc.

“Despite being newly-established, Hue Museum of Fine Arts, with its status and constant efforts over the years, has contributed to enriching and livening the ancient capital’s artistic life.”

In recent years, Hue tourism has been quite successful with a new type of tourism - sports tourism, especially running tournaments. However, Hue is a land that can develop other types of tourism, and music tourism is the great potential that needs to be awakened.

Cecile Le Pham Fine Arts Museum (53 Ham Nghi, Hue City) is a newly launched non-public museum that welcomes visitors. This is the passion of Ms. Cecile Le Pham (a Vietnamese French person) after nearly 30 years of collecting artifacts from all over the world.

After more than 10 years making a living in the tourism industry, Truong Thi Huyen (born in 1986) had to quit her job due to the impact of COVID-19. Huyen turned to another fun and exciting hobby of Macrame art, which is still quite new in Hue Ancient city.