According to the information announced on the afternoon of February 14 by the Department of Tourism, the number of hotel bookings for the 9-day Binh Ngo Lunar New Year holiday is projected to increase by 53% year-on-year.

By 3 a.m., Le Thi Thu Trang’s bakery is already blazing. Batch after batch of traditional cakes and preserves from My Loi Village (Vinh Loc Commune) emerge from the oven, their rich aroma filling the air in time for the Tet (Lunar New Year) market.

Not as common as apricot blossoms or chrysanthemums, daffodils can still be found in a few homes in Hue whenever spring returns. Enthusiasts carefully trim the bulbs, change the water, and watch the buds day by day, hoping the flowers will bloom exactly at the turn of the Lunar New Year – an elaborate pastime to welcome the new year.

On the morning of February 11 (December 24th in the Year of the Snake), at the courtyard of the Thai Hoa Palace (Hue Imperial Citadel), the Hue Monuments Conservation Centre organized a reenactment of the Nguyen Dynasty’s Imperial New Year court ceremony. The event attracted large numbers of local residents and visitors, helping to recreate the traditional Lunar New Year atmosphere within the historic royal court setting.

On the evening of February 12, at Phu Bai International Airport, the City Labor Federation organized a welcome and gift-giving program for union members and workers on the “Trade Union Flight - Spring 2026,” returning home to celebrate Binh Ngo Lunar New Year 2026.

This year’s Lunar New Year market has recorded a marked diversity in product categories, designs, and origins, ranging from traditional goods to newly launched domestic and imported products.

From February 7th to March 8th, 2026 (from the 20th day of the twelfth lunar month of the Year of the Snake to the 20th day of the first lunar month of the Year of the Horse), all bus terminals in Hue City enter their peak period to meet the surge in travel demand during the Lunar New Year (Tet).

On the morning of February 11, Hue Central Hospital organized the “Compassion Bus” program, providing transportation support for underprivileged patients undergoing treatment at the hospital to return home and celebrate the Lunar New Year with their families.

In the days leading up to the Tet, the schoolyard of Tran Hung Dao Secondary School (A Luoi 3 Commune, Hue City) became vibrant and warm as teachers and students joined hands to organize a Traditional Tet Experience Day.

On the morning of February 10th (the 23rd day of the twelfth lunar month of the Year of the Snake), under fine weather conditions, Hue Monuments Conservation Center reenacted the ceremony of setting up Neu pole (Thuong Tieu ceremony) in strict accordance with royal court rituals of the Nguyen Dynasty. The activity was part of Hue Festival 2026, attracting large numbers of locals and visitors to observe and experience the event, recreating the atmosphere of the traditional Tet holiday in the former Royal Palace.