Hue is undergoing a powerful transformation as it has become a centrally governed city, not only leveraging its natural advantages and distinctive cultural heritage but also proactively seeking new growth drivers. The development of a green logistics center and the establishment of a Free Trade Zone (FTZ) are viewed as strategic breakthroughs for the Ancient Capital.

No one has captured the Vietnamese sense of living away from one’s homeland better than poet Nguyen Khoa Diem when he wrote: “They carry the names of their communes and villages on every migration journey.” In the highland city on the Lang Biang Plateau, this sentiment holds true as well. Many people from Hue left their ancestral land to settle here nearly a century ago. Though four or five generations have now been born on this new land, the “Hue spirit” in these distant Hue communities has never faded.

Two world heritage cities - York (the UK) and Kyoto (Japan) - have been implementing Net Zero tourism models that Hue can refer and adapt to its local context.

Ask the people of Hue what flower they love most, and most will likely answer: the apricot blossom. To put it more formally, “hoang mai” - yellow apricot, without a doubt. Don’t believe it? Come to Hue and see for yourself! There’s a whole movement called “Yellow apricot blossom in front of the entrance”; a completed research project on “Conservation and development of Hue’s yellow apricot variety (Hue’s Hoang mai)”; a scientific conference on developing Hue’s Hoang mai into a key local product, aimed at successfully realizing the project to build Thua Thien Hue province (now Hue City) into Vietnam’s yellow apricot homeland. My friend, journalist Minh Tu, even published a book called “In front of the house stands a yellow apricot tree”, which sold out instantly, was reprinted, and translated into foreign languages to great acclaim.

From pristine tea leaves rich in aroma at the foot of Bach Ma Mountain, combined with modern technology and advanced techniques, HUESTEA fresh tea extract has carefully distilled the essence of local tea to create a distinctive product that preserves the rustic flavor of Hue.

Loving heritage culture and having traveled through many regions rich in history, Dang Duy Khoa (born 2002) from the distant Mekong Delta has truly been captivated by Hue. He then decided he had to do something for Hue through his own passion and the architectural knowledge he is pursuing.

Associate Professor Hoang Anh Tien, PhD., MD., (46 years old), Director of the Cardiovascular Center and Head of the Department of Internal Cardiology at Hue University of Medicine and Pharmacy Hospital, has officially been awarded the title of the youngest professor in the medical field in 2025. For Professor Tien, being recognized as one of the youngest professors in medicine this year is a great honor; at the same time, this carries an even greater responsibility, as this milestone reminds him to continually maintain passion and dedication across all aspects of his work.

By taking the time to examine wrestling and Quang Dien’s approaches, many highly practical lessons can be distilled, providing more solutions to help Hue’s sports advance further and soar higher.

During their spring outings, beyond visiting heritage sites and familiar attractions, many travelers to Hue have chosen a distinctive way to experience Tet: seeking out traditional craft spaces, personally experiencing hands-on activities, and creating handmade products imbued with the rich cultural identity of Hue Ancient Capital.

In the mid-20th century, the establishment of multiple music publishing houses positioned Hue as a vital hub of Vietnamese music. As the former imperial capital, the city was both a magnet for prominent composers and a pioneering cradle that shaped the professional contours of Vietnam’s modern and traditional music through its distinguished publishing system.