The impact of the COVID-19 pandemic, along with the uncertain global economic and political situation, has directly affected the export sector. However, thanks to efforts to diversify markets and export goods, Thua Thien Hue's merchandise export turnover reached 1.1 billion USD in 2023, creating momentum for a breakthrough in 2024.

On the morning of January 11, the Deputy Secretary of the Provincial Party Committee, Chairman of the Provincial People’s Committee, Mr. Nguyen Van Phuong had a meeting and discussion with Mr. Choi Sang Joo, Chairman of the KX Group (South Korea) on a visit and working trip to Hue City.

Over 20 paintings depicting Hue heritages by Le Huu Long - an artist, have just been introduced to the public in an exhibition titled “Vong Hue,” opened on the afternoon of January 10th at Song Huong Magazine (9 Pham Hong Thai Street, Hue City).

On January 10, the Provincial Department of Tourism coordinated with Vietjet Air, KX Group (South Korea), SMC Hue Co., Ltd. (South Korea), Hue Monuments Conservation Center, Vietravel Hue One Member Limited Company and related units to organize direct flights connecting Thua Thien Hue and Incheon (South Korea).

One of the emerging trends in the tourism sector post-COVID-19 pandemic is the increasing concern for sustainable tourism and the resilience of the travel sector.

Thousands of people and visitors flocked to the streets to say goodbye to the old year and welcome the new year. In the cool weather with a vibrant music stage, the Countdown - Happy New Year 2024 art program, with an outdoor stage located at the intersection of Hung Vuong Street, Hue City, lasting from the night of December 31 to the dawn of the new year on January 1, 2024, became a highlight in the heart of the ancient capital.

Telling the story of an old lady from Hue with a philanthropic heart, young man Nguyen Duc Minh Hoang (Hue City) excellently surpassed more than 170 contestants nationwide to be awarded the First Prize in the 8th “Young Francophone Reporters 2023" contest.

Among the top 10 records for Asian culinary dishes and specialties this year, Thua Thien Hue has two records recognised as Asian records, which are mussel rice (com hen), a culinary dish, and sesame candy (me xung), a local specialty.

In 2023, tourism activities in the area of Hue City have recovered and shown good growth. The number of tourists visiting Hue has increased significantly, especially international tourists, leading to a substantial rise in the overall retail sales of goods and services. This contributed to Hue City achieving and surpassing all 12 economic and social targets for the year.

Over 100 students from Huong Long primary school (Hue City) participated in a communication activity on gender equality in 2023, an activity held by Hue Fine Arts Museum on December 25 with various activities such as exhibition, propaganda on gender equality, and painting competition.