Floral street space enchants spring revelers

Floral street space enchants spring revelers

Thousands of flower pots, together with decorative miniatures featuring the horse mascot along the two banks of the Perfume River, have emerged as a focal point of the Binh Ngo Tet (Lunar New Year of the Horse) 2026.
Sweet fragrance of longans on veranda

In late July and early August, Hue longans can be found everywhere — in markets, along the streets, and along the entire route inside the Imperial City, seemingly infused with a gentle, sweet fragrance.

Sweet fragrance of longans on veranda
Connecting tours for private museums

To better tap into the potential of museum tourism, in addition to strengthening the cooperation between travel agencies and museum units, greater effort must be given to promotion and marketing efforts.

Connecting tours for private museums
Suggestions for elevating traditional Hue music

Promoting the value of traditional Hue music not only helps raise community awareness about the importance of heritage but also opens up new directions in socio-economic development.

Suggestions for elevating traditional Hue music
When Hue’s beauty turns into melody

The first program of H.U.É recently took place at the Lim wooden bridge (Ironwood Bridge), titled “Lim hoang hon” (Sunset on Lim Bridge) right at sunset – when the sun dyed the Huong River and the poetic wooden bridge in golden hues.

When Hue’s beauty turns into melody
Expectations for a worthy museum

The Hue Museum of Royal Antiquities is home to more than 11,000 artifacts from the Nguyen Dynasty, including 38 national treasures.

Expectations for a worthy museum
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