Application of Artificial Intelligence in sales and brand building on TikTok

Bui Quang Cuong, lecturer, discussing with businesses

In the context of the rapid growth of e-commerce, particularly with the explosion of the TikTok platform, businesses are gradually adapting to reach consumers more quickly and effectively. This commercial activity not only occurs in traditional markets but also in dynamic livestream events that attract thousands of online shoppers.

Ms. Nguyen Thi Bich Thao, Director of the Center, shared that the trend of training sales on the TikTok platform is a method to train and develop sales skills, promote and sell products through short videos, livestreams, and other features of the platform. TikTok, with its easy-to-access, attractive, and wide-reached content, has become an essential tool for businesses and individuals to tap into the sales potential. With this initiative, the center aims to provide knowledge, professional skills, and effective strategies to help individuals and businesses take the most advantage of TikTok as an online sales tool. The program also supports businesses in showcasing and sharing local products on the TikTok e-commerce platform, contributing to the sustainable development of these products and bringing them closer to consumers both domestically and internationally.

During the training session, Mr. Bui Quang Cuong, Director of iViet Enterprise Development Co. Ltd., introduced the basic aspects of selling on TikTok, setting up accounts, optimizing business profiles to attract customers, creating creative content that generates good effects and fast viral reach, applying AI in short video production, livestream selling skills, and practical livestream selling on TikTok.