The application of Artificial Intelligence (AI) to develop TikTok sales channels and brand building was the content of a training program organized by the Provincial Investment Promotion and Business Support Center on December 20 to 21. The event attracted nearly 70 businesses.

On November 29, the Department of Agriculture and Rural Development collaborated with the Provincial Young Entrepreneurs Association to hold a training program on promoting and enhancing OCOP product trading through e-commerce platforms.

On July 19, Thua Thien Hue Young Entrepreneurs Association, in collaboration with Tiktok Shop Vietnam and Vitamin Media & Entertainment Company, organized a livestream event themed “Hue Speciality Products Market”.

According to statistics from Tiktok, as of April 23rd, 2023, hashtag #hue reached 1.2 billion views, hashtag #hellohue reached 24.8 million views, hashtag #huecity reached 33.8 million views, etc. Also, an increasing number of videos about tourist attractions and cuisines of Hue City created by domestic and foreign tourists as well as Tiktokers from Hue are appearing on this platform.

The CNBC has cited a recent study by the U.K. luxury holiday company Destination2, which compiled the most popular beaches on TikTok, using their hashtags and ranking these beaches based on their number of views; in which, two Vietnam’s beaches are named in the list of top 10 most popular beaches in the world.

This was the content of the training program held by the Department of Planning and Investment on November 5.

Since the pandemic, the power and role of this technology has been increasingly recognized. What I and many others could cleary see was the presence of policies to promote tourism, how effective the efforts were to stimulate the influx of tourist and of course, we feel that people are gradually preparing for more trips to satisfy expectations on digital technology platforms.