ClockWednesday, 18/03/2026 13:49

Vietnam Airlines and Pacific Airlines continue to accompany Hue Festival 2026

HNN.VN - On the afternoon of March 17, Hue City People's Committee held a sponsorship contract signing ceremony for Hue Festival 2026 with Vietnam Airlines Corporation - Vietnam Airlines and Pacific Airlines Joint Stock Aviation Company.

Ban Soc ceremony opens Hue Festival 2026Vietnam Airlines and Pacific Airlines named “official carriers” of the National Tourism Year 2025 and Hue Festival 2025

 Vietnam Airlines and Pacific Airlines presented the symbolic sponsorship board

According to the agreement, Vietnam Airlines and Pacific Airlines will become the “Official carriers” of Hue Festival 2026, with total support valued at over 1.1 billion VND. This partnership aims to enhance the connectivity and promote the image of Hue Ancient Capital to both domestic and international visitors.

Within the framework of the cooperation, the brands of Vietnam Airlines and Pacific Airlines will be featured throughout the festival’s programs, publications, and communication activities.

 Hue International Arts Festival gathers numerous unique and large-scale art programs

Hue Festival 2026 marks a regular edition of Hue International Arts Festival, themed “Cultural heritage with integration and development”. The series of events will take place throughout 2026, beginning with the festival announcement program and the reenactment of the Ban Soc Ceremony on January 1, 2026, and concluding with a New Year countdown welcoming 2027 on December 31, 2026.

The highlights of Hue Festival 2026 include the “Hoang cung Huyen Da” program (April 25 - 28) and Hue International Arts Festival Week 2026 (June 13 - 18), which will feature many unique domestic and international art performances.

Vietnam Airlines and Pacific Airlines have partnered with Hue Festival for many years, contributing to the promotion of the Ancient Capital’s unique cultural heritage while boosting local tourism development.

By Lien Minh
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