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| A guest sharing his views with Hue businesses |
The activity was designed to enhance trade promotion skills and professional capacity for businesses and cooperatives engaged in the production and marketing of local specialties, handicrafts, OCOP products, and exemplary rural industrial goods. Furthermore, the workshop also provided enterprises with clearer insights and practical guidance on building a professional, distinctive, and easily recognizable product image with long-term value. By integrating products into tourism activities, it helps increase added value and expand market access.
Through the activity, producers of local specialties, traditional craft villages, and OCOP enterprises were connected and able to engage with the community, visitors, accommodation providers, and media channels. This helped strengthen trade promotion efforts, foster cooperation among stakeholders, and enhance the linkage between tourism activities and the consumption of local specialty products, thereby contributing to the city’s socio-economic development.
At the workshop, guest speakers shared practical insights into trade promotion practices. The discussions focused on how to effectively apply trade promotion tools, such as product introduction, marketing, networking, and sales, combined with the creation of real-life experiences for visitors to enhance the value of products and services and promote the parallel development of trade and tourism. The workshop also addressed the development of a digital brand for Hue’s local specialties, from crafting brand stories rooted in traditional products to building modern brand identities. In addition, storytelling skills linked to culture and experiential tourism, along with practical experience in building successful digital sales channels for Hue specialties, were key topics of discussion.
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| Businesses exchanging market data to explore cooperation opportunities |
Within the framework of the workshop, the Center also organized exhibitions and hands-on experiences featuring local specialty products and traditional craft villages, along with networking activities connecting businesses, artisans, KOLs, and media representatives.
Mr. Nguyen Le Minh Tuan, Deputy Director of Hue Center for Investment Promotion, Trade and Enterprise Support, stated that businesses, especially small and medium-sized enterprises, encounter numerous challenges in trade promotion activities. He noted that the workshop provided enterprises with an opportunity to enhance their trade promotion and marketing skills, develop compelling product stories, and improve brand recognition, while also linking Hue’s specialty products with experiential tourism models to create sustainable added value. At the same time, the event served as a platform for businesses to exchange, share practical experience, and discuss solutions for accessing new markets.
Following are some highlights of business networking, product exhibitions, and live performances by Hue businesses at the event:
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| Businesses sharing challenges in trade promotion activities |
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| Guiding visitors in making phan nu (a product of hand-made skin powder) |
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| Hue’s traditional cake experience booth attracting a large number of visitors |
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| Visitors experiencing crafting lotus flowers |
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| Artisans performing the way to make Phuoc Tich pottery products |
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| Guiding visitors in crafting handmade products |
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| Experiencing Bang grass conical hat making |
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| A final product after a hands-on experience |