Through diplomatic activities, Hue has become a partner of many foreign localities, thereby gradually diversifying its investment promotion efforts.

During two days from March 19 to 20, an Australian famtrip group visited, experienced, and surveyed tourism products in Hue City. This was an opportunity for the city's tourism sector to promote and showcase the unique tourist routes, destinations, and tourism products of the locality to the Australian tourist market.

The introduction of local agricultural and specialty products into supermarkets contributes to enhancing their economic value and opens up promising new development opportunities for producers.

Hue is famous for its delicious cuisine, and the local authorities are actively promoting the brand name “Hue - The Culinary Capital”. However, the city has yet true food tours (Food Tour) in a proper and structured manner.

Developing medical tourism and wellness tourism is an inevitable trend and a strategic direction for Hue City, considering its comparative advantages both locally and within the Southeast Asian region. The tourism sector of the Ancient Capital is set to focus on proper investment in wellness tourism, alongside its existing strengths in other tourism types.

Following the approval of the project to build a community-based beach tourism model in Hai Duong Commune, now in Thuan An Ward, Thuan Hoa District, by Hue City People's Council (formerly) in July 2023, the infrastructure in this place is gradually being completed, serving the sightseeing and swimming needs of locals and visitors, contributing to enhancing the economic value of the beach and lagoon.

Hue garden houses always carry a distinct charm, blending aristocratic elegance with traditional colors. With green and peaceful spaces of ‘tea’ (Acalypha evrardii) hedges, tiny yards, decorative guarding screens, as well as the yellow apricot blossom trees, and lovely persimmon plants in front of the house, etc. Hue garden houses reflect a slow-paced lifestyle that is close to nature and values the long-standing cultural values of Hue locals.

On the morning of February 8th (the 11th day of At Ty Lunar New Year, 2025), Trieu Son Dong Village council, in collaboration with Trieu Son Dong neighbourhood group (Huong Vinh Ward, Phu Xuan District), organized the Traditional Boat Racing Festival. The event celebrated Hue’s transition to a centrally-governed municipality as well as the 578th Memorial Day of the Founding Ancestors of Trieu Son Dong Village, while provided a festive atmosphere for locals to enjoy the Lunar New Year.

A great number of tourists and locals flocked into the Huyen Tran Temple Festival held on At Ty new year’s days. This was an event held by the Department of Culture and Sports, opening on the morning of the lunar January 9th (February 6) at Huyen Tran Cultural Center, located at the foot of Ngu Phong Mountain (An Tay Ward, Thuan Hoa District).

As scheduled, on the morning of February 7, thousands of locals and visitors flocked to the communal house area of Lai An village (also known as Sinh village), Duong No Ward (Thuan Hoa District) to watch the wrestling festival. The Sinh village wrestling festival is a traditional festival with a rich martial spirit, and over 400 years old in the Ancient Capital land.

Before the summer break, Tran Quoc Toan Primary School organized a bicycle parade called "Cycling towards Van Thanh relic" for students. Early in the morning, more than 100 students, along with many parents and teachers, cycled through the picturesque roads along the Huong River.