Following the Lunar New Year holiday of the Year of the Horse 2026, production activities at businesses across Hue have quickly resumed a new cycle. Production floors are once again bustling, and assembly lines are operating continuously to ensure export delivery schedules, laying the groundwork for the city’s 2026 growth targets.

On the morning of February 24, the City Labor Federation announced that more than 98% of workers have returned to work following the Lunar New Year of the Horse 2026 holiday. Specifically, in economic zones and industrial parks, this rate reached 99%.

On the morning of February 23 (the 7th day of the Lunar January), at Trieu Mieu and The Mieu - Hue Imperial Citadel, Hue Monuments of Conservation Center held the ceremony to lower the traditional New Year Neu pole and open the New Year seal in a solemn atmosphere, marking the close of Tet holiday and the start of the new working year in accordance with former royal court rituals.

On the first working day following the Lunar New Year of the Horse 2026 holiday, the number of patients seeking medical examination and treatment at healthcare facilities across Hue roses again. Several illnesses had increased, particularly among the elderly and patients with underlying conditions.

According to the information released by the Department of Tourism on February 22, during the 9-day Binh Ngo Lunar New Year holiday, the number of visitors to Hue increased sharply year-on-year. Especially, tourism revenue witnessed an increase of 350% compared to the previous year.

As Lunar New Year approaches, areas around universities grow increasingly quiet. Traffic thins out, while many eateries and photocopy shops close for the holiday. Boarding houses fall silent as most students head home by the 24th or 25th day of the lunar December; those who remain are mainly from distant hometowns, working part-time, or hoping to experience Tet in a new place.

From the morning of the first day of the Lunar New Year (February 17), the spring travel atmosphere in Hue has been vibrant and festive. Visitors from across Vietnam, along with international tourists, have chosen the former imperial capital as their holiday destination, creating a lively tourism scene on the very first day of the New Year.

According to the information announced on the afternoon of February 14 by the Department of Tourism, the number of hotel bookings for the 9-day Binh Ngo Lunar New Year holiday is projected to increase by 53% year-on-year.

In the days leading up to the Tet holiday, as the breath of spring gently weaves through every street, Dong Ba market becomes bustling and radiant. Beyond its role as the city’s largest commercial hub, this century-old market has become a familiar destination for residents and visitors to pose for commemorative photos, capturing spring moments imbued with the distinctive character of Hue.

The “Compassionate Bus” program, which brings students with disadvantaged backgrounds home for Tet, has become a humanitarian activity of member institutions of Hue University, giving young people the opportunity to reunite with their families during the spring holidays.

In a space adorned with traditional Tet decorations, over 40 students from various primary students in Hue city area dressing traditional ao dai are immersing themselves into cultural folk games on Tet days.