In the context of the increasingly extensive development of Vietnam-Japan relations, local cooperation has become an important driving force that fosters strong and lasting ties between the two countries. For Hue - Vietnam’s unique heritage city - Japan is not only a partner in economy, trade, and tourism, but also a special companion in the journey of cultural exchange, people-to-people engagement, and sustainable development rooted in heritage values.

Recent floods and extreme weather events have severely affected the tourism industry. As a key economic sector, tourism must shift its mindset from passive response to proactive adaptation to enhance resilience against climate change.

On the morning of April 26th, the People’s Committee of Phong My Commune, Phong Dien Town, officially launched the O Lau Upriver Ecotourism Site (Ham Heo). This community tourism site was previously recognized by the provincial government under Decision No. 954/QD-UBND dated March 28th, 2021.

Following the approval of the project to build a community-based beach tourism model in Hai Duong Commune, now in Thuan An Ward, Thuan Hoa District, by Hue City People's Council (formerly) in July 2023, the infrastructure in this place is gradually being completed, serving the sightseeing and swimming needs of locals and visitors, contributing to enhancing the economic value of the beach and lagoon.

Highland markets in Thua Thien Hue are gradually establishing their unique role in the lives of ethnic minority communities. These markets serve as places for people to exchange goods, promote local products, and simultaneously boost tourism and socio-economic development.

In 2025, Thua Thien Hue is selected to host the National Tourism Year. This is an opportunity for the tourism of the Ancient Capital to make connections and to show all of its potentials and strengths, contributing to developing its tourism and making it the main economic sector of the province.

Located approximately 4km northwest of the center of A Luoi district, along the Ho Chi Minh Highway, the eco-tourism area of A Nor (Hong Kim commune) has now transformed into a vibrant homestay and farm stay hub in the highlands.

In 2023, tourism activities in the area of Hue City have recovered and shown good growth. The number of tourists visiting Hue has increased significantly, especially international tourists, leading to a substantial rise in the overall retail sales of goods and services. This contributed to Hue City achieving and surpassing all 12 economic and social targets for the year.

From a girl who could only help her parents with farming - growing rice and corn, Ms. A Lang Be has taken her opportunity to become a tour guide when the legendary Kazan waterfall in Doi village (Thuong Lo commune, Nam Dong district), considered “a natural breast”, bestows an eco-tourism site on the local community.

Developing eco-tourism sites associated with streams and waterfalls is one of the directions that Nam Dong district has been focusing on and will continue to exploit.