A piece of good news is that in the first 9 months of 2025, Hue welcomed nearly 5 million of tourist arrivals, exceeding the 4.8 million tourist arrivals recorded in 2019. It contributed to creating a strong recovery after a period of stagnation, clearly highlighting the city’s role as the host of 2025 National Tourism Year.

Hue City Department of Tourism has just presented a new function called “Tourism Narration” into the Visit Hue application. This digital technology solution offers tourists an easier way to explore and listen to stories about Hue Ancient Capital’s heritage.

On September 19th, the Immigration Management Division of Hue City Police, in coordination with Kim Long Ward Police, returned a passport and belongings accidentally lost during a sightseeing trip to tourist Klimov Pavel (born 1973, Russian nationality).

Hue City has recently become the starting point for a campaign to strengthen the implementation of a smoke-free environment in restaurants, hotels, and public attractions. This is expected to be an important step to elevate the image of a green, clean, and civilized city in the eyes of both locals and tourists.

Alongside promotional activities in several European countries, Hue City’s tourism sector has teamed up with Da Nang to present Central Vietnam tourism in general and that of Hue in particular to the tourism markets of Malaysia and Indonesia. These are considered traditional and promising sources of tourists for Hue.

On the morning of September 4th, the Department of Tourism announced statistics on visitor arrivals to Hue in the first eight months of 2025. Notably, France topped the international tourist market to Hue with nearly 64.200 tourists during the period, accounting for 13,5% of the city’s international tourist arrivals.

Besides the international tourist market, the domestic tourist market is considered a solid foundation for a bright “picture” of Vietnamese tourism in general, and Hue City in particular. Capturing the trends and preferences of visitors presents an opportunity to leverage the domestic market.

In recent years the city has continued to promote Hue as a tourist destination through social platforms and inspiring people such as bloggers, vloggers, KOLs, etc., with the hope of making Hue tourism more well known.

With ample room for growth, the fusion of music and tourism can attract a large number of tourists, turning tourism and related services into major revenue generators. If Hue succeeds in this endeavor, it could offer a solution to the city’s long-standing problem of lacking nighttime entertainment services.

During her trip to Hue, Ms. Sandrine, a French tourist, and her group were amazed by how green the city was. With admiration, she asked: “What has enabled Hue to balance economic development with heritage and natural resource preservation?”