Developing Hue-tuong in association with unlocking tourism potential offers a promising path to safeguarding one of Vietnam’s most distinctive intangible cultural heritage traditions while contributing to the growth of the local tourism economy.

On the afternoon of July 23rd, Hue Festival Organizing Committee held a press conference to announce Hue Wonderverse Music Fest 2026 - International Heritage and Music Festival. The event marks the first time Hue introduces a festival designed to develop into an annual international cultural and music festival IP, contributing to the growth of the cultural industries and promoting the image of the Ancient Capital.

On the afternoon of July 23, the Department of Industry and Trade held a conference to discuss measures to boost export growth in 2026 and achieve the city’s export target, contributing to the implementation of the city’s goal of recording GRDP of over 10%.

On the afternoon of June 30, the Hue Brass Band Club held its founding congress for the 2026 -2031 term, marking a significant milestone in consolidating its organizational structure after over 5 years of operation. It also aims to further develop the club as a distinctive cultural institution, contributing to the preservation and promotion of Hue’s brass band musical heritage.

After graduating with a law degree and working in Hanoi for some time, Ho Thuong Liu (born in 1993) decided to return to A Luoi 1 Commune to start his own business. Drawing on the A Lin Stream that was part of his childhood, he developed a community-based tourism model centered on stilt houses, local cuisine, and the cultural traditions of the Bru - Van Kieu people. From a once-pristine and lesser-known destination, A Lin Stream has gradually attracted visitors, contributing to the livelihoods of local residents in the highlands.

Hue City is entering a new stage of development with the goal of becoming a major regional hub for science and technology, innovation, and digital transformation in Central Vietnam. To realize this strategy, intellectuals, scientists, experts, and traditional local knowledge are regarded as a key force contributing to Hue’s sustainable growth.

Thanks to the application of artificial intelligence (AI), many of Hue’s heritage values are being retold by young people in an entirely new “language”. Historic structures and symbolic cultural icons, long associated with an atmosphere of antiquity and quiet elegance, are now being brought to life through digital creations, contributing to taking Hue Ancient Capital’s image closer to young audiences.

With the trend of modern tourism development, the night-time economy is increasingly becoming a “golden opportunity” to enhance a destination’s appeal and extend visitors’ length of stay. In Thuan Hoa Ward, alongside the solutions to maximize the effectiveness of existing night streets, the project of a night street along the Nhu Y River is expected to create a boost, contributing to the vibrancy of urban nightscape.

From May 18 to 20, at the City Stadium, the Department of Education and Training, in coordination with the Department of Culture and Sports, organized the Athletics Championship for general education students in the city in 2026. The event took place on the occasion of the 136th birthday anniversary of President Ho Chi Minh (May 19, 1890 - May 19, 2026), contributing to promoting physical training movements, improving health, and enhancing the quality of comprehensive education for students across the city.

In the early summer morning mist, while the weather still carries a hint of chilly breeze, many people passing by Tinh Tam Lake inside Hue Citadel feel as though they have “wandered into a serene space”, where some brew tea, some enjoy tea, others gently pick lotus blossoms, while locals and visitors take the opportunity to pose for photos with the blooming lotus flowers… Tinh Tam has long been a famous scenic spot, once listed by Emperor Thieu Tri as one of the “Twenty finest landscapes of the Imperial Land”. Contributing greatly to the fame of this landmark is the white lotus, also known as the “royal” lotus.