Thua Thien Hue, along with Da Nang and Quang Nam, are strengthening cooperation to boost tourism between Vietnam and Australia, particularly by connecting the Australian tourist market with Central Vietnam. By enhancing promotion and advertising of the “Amazing Central Vietnam Heritage” tourism brand in Australia, the goal is to attract visitors from this significant potential market to Central Vietnam in general, and to Hue in particular.

On September 11, the tourism sectors of three localities, including Thua Thien Hue, Da Nang, and Quang Nam, jointly organized a tourism promotion program in Melbourne, Australia.

On July 28, Asia Education's office in Hue signed a cooperation agreement on vocational training program in Australia between Asia Education (Daystar Group) and Royal Greenhill Institute of Technology (RGIT) Australia.

On March 29, The Australian Trade and Investment Commission (Austrade), the Australian Embassy and the Australian Consulate General in Ho Chi Minh City cooperated with the Ministry of Agriculture and Rural Development and the Provincial People's Committee to organize a conference to promote Australian education, culture and cuisine in Hue City, within the Viet Nam - Australia: Unlocking Opportunities in Education and Agrifood roadshow series.