Ms. Dinh Thi Hoai Trai, Director of the Hue Fine Arts Museum, announced on January 19th that the museum received nearly 60,000 visitors in 2023. Visitors were mainly attracted to Le Ba Dang and Diem Phung Thi art exhibitions. According to Ms. Trai, this figure represents a 40% increase compared to that of the year 2022.

In 2023, Ho Chi Minh Museum in Thua Thien Hue welcomed more than 122,000 visitors to the museum, as well as the relics under its management.

On January 4th, the Department of Tourism organized a conference to kick off the tourism sector's activities for the year 2024.

Thousands of people and visitors flocked to the streets to say goodbye to the old year and welcome the new year. In the cool weather with a vibrant music stage, the Countdown - Happy New Year 2024 art program, with an outdoor stage located at the intersection of Hung Vuong Street, Hue City, lasting from the night of December 31 to the dawn of the new year on January 1, 2024, became a highlight in the heart of the ancient capital.

Tourism is entering the peak season for international visitors. To effectively attract visitors to Hue, the implementation of promotion and advertising work with the right focus is considered a top priority task.

Many localities in the province are actively organizing photo contests and making video clips to promote Hue’s tourism and introduce its beautiful images of Hue culture, civilized lifestyle, environmental landscapes, and friendly Hue people who warmly welcome visitors and friends from both domestic and international destinations.

Specifically, from April 29th to May 3rd, Thua Thien Hue tourism welcomed 99,000 visitor arrivals, an increase of 80% compared to 2022, in which there were about 36.3 thousand international visitors, an increase of 26 times. Guest stay is estimated at 54.4 thousand people, an increase of 70%.

Cecile Le Pham Fine Arts Museum (53 Ham Nghi, Hue City) is a newly launched non-public museum that welcomes visitors. This is the passion of Ms. Cecile Le Pham (a Vietnamese French person) after nearly 30 years of collecting artifacts from all over the world.

The joy of Tet (New Year) for museum workers is to welcome many visitors and guide visitors to the exhibition spaces.

According to Hue Monuments Conservation Center, during the three days of the Lunar New Year of the Cat in 2023, the Hue heritage site welcomed over 53,000 visitors on its free entrance policy.