Many localities in the province are actively organizing photo contests and making video clips to promote Hue’s tourism and introduce its beautiful images of Hue culture, civilized lifestyle, environmental landscapes, and friendly Hue people who warmly welcome visitors and friends from both domestic and international destinations.

Specifically, from April 29th to May 3rd, Thua Thien Hue tourism welcomed 99,000 visitor arrivals, an increase of 80% compared to 2022, in which there were about 36.3 thousand international visitors, an increase of 26 times. Guest stay is estimated at 54.4 thousand people, an increase of 70%.

Cecile Le Pham Fine Arts Museum (53 Ham Nghi, Hue City) is a newly launched non-public museum that welcomes visitors. This is the passion of Ms. Cecile Le Pham (a Vietnamese French person) after nearly 30 years of collecting artifacts from all over the world.

The joy of Tet (New Year) for museum workers is to welcome many visitors and guide visitors to the exhibition spaces.

According to Hue Monuments Conservation Center, during the three days of the Lunar New Year of the Cat in 2023, the Hue heritage site welcomed over 53,000 visitors on its free entrance policy.

Every day, Dong Ba market welcomes hundreds of foreign visitors to visit and go shopping. During the outbound season, many foreign visitors come to buy specialties, souvenirs, and explore the culture.