According to statistics from the Department of Tourism released on the morning of March 1, the number of tourists to Hue in the first two months continued to rise sharply, estimated at over 1.2 million arrivals, while the number of visitors to the city in February, 2026 alone witnessed an increase of nearly 72%. Especially, the total revenue from tourism rose significantly compared to the previous year.

On the morning of February 23 (the 7th day of the Lunar January), at Trieu Mieu and The Mieu - Hue Imperial Citadel, Hue Monuments of Conservation Center held the ceremony to lower the traditional New Year Neu pole and open the New Year seal in a solemn atmosphere, marking the close of Tet holiday and the start of the new working year in accordance with former royal court rituals.

From the morning of the first day of the Lunar New Year (February 17), the spring travel atmosphere in Hue has been vibrant and festive. Visitors from across Vietnam, along with international tourists, have chosen the former imperial capital as their holiday destination, creating a lively tourism scene on the very first day of the New Year.

According to the information announced on the afternoon of February 14 by the Department of Tourism, the number of hotel bookings for the 9-day Binh Ngo Lunar New Year holiday is projected to increase by 53% year-on-year.

On the morning of February 11 (December 24th in the Year of the Snake), at the courtyard of the Thai Hoa Palace (Hue Imperial Citadel), the Hue Monuments Conservation Centre organized a reenactment of the Nguyen Dynasty’s Imperial New Year court ceremony. The event attracted large numbers of local residents and visitors, helping to recreate the traditional Lunar New Year atmosphere within the historic royal court setting.

On the first day back to work after the 2026 New Year holiday, Hue residents were greeted with encouraging news: during the holiday period, the city was estimated to have welcomed around 85,000 visitors, a 25% increase compared to the same period last year.

On the afternoon of January 9, the Department of Tourism held a conference to review its work in 2025 and roll out tasks for the tourism sector in 2026.

According to initial statistics released by the Department of Tourism, during the 2026 New Year holiday, Hue was estimated to welcome around 85,000 visitors, representing an increase of 25% compared to the same period last year. The number of staying guests reached approximately 45,000 arrivals, up more than 15% year on year.

From early 2026, in addition to maintaining current ticket prices, Hue City will significantly expand the groups eligible for free and discounted entrance fees to heritage sites within the Hue Complex of Monuments. The move aims to facilitate access to heritage for residents and students, and to promote sustainable tourism demand.

After three days of activities, the International Tea Festival - Hue 2025 officially concluded on the evening of December 12th with a closing ceremony and the artistic performance titled “Moon Dance of Tea Blossoms”.

From the beginning of 2025, hotels in Hue have been ready with plans to welcome and serve visitors attending the events of the National Tourism Year.

Nowadays, visitors have increasingly high demands for service quality and experiences. They desire to experience the daily lives, activities, and occupations of the locals in the most authentic way possible to better understand the culture and people of the places they visit.

With the theme "Ancient Capital - New Experiences," the Provincial Travel Association has organized several fam trips for travel companies across the country to survey tour routes and attractions, integrating them into tour programs for promotion to tourists