During the September 2nd National Day holiday, Ru Cha in Hoa Chau Ward became a popular destination for local residents and visitors. The lush mangrove forest amid Tam Giang Lagoon, together with a community-based ecotourism model currently being piloted, has begun to enhance the destination’s appeal while opening up new livelihood opportunities for local residents.

According to the information released by the Department of Tourism on the morning of August 20, based on survey data, the number of tourists to Hue during this year’s National Day holiday (September 2) is expected to keep on rising year-on-year, reaching an estimated 535,000 arrivals.

By hosting the Hue Heritage and International Music Festival 2026 - Hue Wonderverse Music Fest 2026, which is scheduled from August 30 to September 1, alongside the National Day Holiday on September 2, Hue City is expected to witness a surge in tourist arrivals. This may lead to a local ‘fully booked’ situation at certain peak times. Drawing from the experience of the last April 30 - May 1 holiday, the local tourism sector is developing plans to enhance its reception capacity and service quality.

Organized by the Hue City Center for Culture and Cinema, the ‘Hue and the Flow of History’ Film Week runs from August 19 to September 5.

The coffee workshop is doing more than bringing Vietnamese coffee beans closer to foreign visitors; it has become a cultural bridge, helping spread the flavors of Vietnamese coffee and the beauty of the Ancient Capital to international friends.

On August 19 and September 2, Vietnamese citizens will be granted free admission to heritage sites managed by Hue Monuments Conservation Center. The initiative offers an opportunity for visitors to explore Hue’s heritage during the public holidays, while gaining deeper understanding of the historical and cultural values of the Ancient Capital.

The Government’s issuance of Decree No. 282/2026/ND-CP on July 14th, 2026, to provide guidance for the implementation of Resolution No. 28/2026/QH16 on the development of Vietnamese culture and establishing criteria for piloting the cultural heritage city model, has opened up a new approach to the relationship between conservation and development.

On the night of August 1, the opening ceremony of the 4th ‘Hue Sports Festival’ 2026, a sports festival for community health, was held at Tu Do Stadium.

Beyond a celebration of Hue Beef Noodle, the iconic dish of the Ancient Capital, the Hue - Culinary Capital 2026 program has become a vibrant showcase of culinary excellence from across Vietnam. From Hue’s traditional flavors to regional specialties from every corner of the country, each food stall and every dish tells a story of Vietnam’s rich cultural identity, taking visitors on a journey that awakens all their senses.

On the morning of July 24, the Department of Tourism coordinated with Hue Monuments Conservation Center to present gifts to Ms. Ha Phuong and her son in recognition of their 790-km walk from Hanoi to Hue as a gesture of encouragement.

For the first time, when sailboats appeared on the waters of Lang Co Bay, they brought a fresh new image to Hue’s coastal tourism. Beyond serving as a highlight in a series of events promoting the value of one of the world’s most beautiful bays, the sailing determination has also opened up new opportunities for developing modern marine sports.

The cooking class is included as part of Huetourist’s all-inclusive tour package. A local instructor takes the lead in demonstrating the process and helps visitors practice each step themselves. The selected dishes reflect the daily culinary traditions of Hue locals.

From the beginning of 2025, hotels in Hue have been ready with plans to welcome and serve visitors attending the events of the National Tourism Year.

Nowadays, visitors have increasingly high demands for service quality and experiences. They desire to experience the daily lives, activities, and occupations of the locals in the most authentic way possible to better understand the culture and people of the places they visit.

With the theme "Ancient Capital - New Experiences," the Provincial Travel Association has organized several fam trips for travel companies across the country to survey tour routes and attractions, integrating them into tour programs for promotion to tourists