Not only travelers from afar, but various TikTokers and Facebookers with hundreds of followers also come to Hue to explore and share unique culinary experiences that they’ve gained in this place.

Amid the majestic Truong Son Mountain, the Pa Co people continue to preserve a sacred festival, where the sound of gongs and drums blends with the flickering red flames. A Rieu Piing is a time to honor ancestors, a communal celebration that illuminates the unique cultural values of the Pa Co community.

Starting on September 9, the method of welcoming and serving visitors to the The To Mieu relic site (Hue Imperial Citadel), where the Nguyen Dynasty emperors are worshiped, will be changed. Accordingly, visitors will no longer be allowed going inside the building. Instead, they will be able to visit, explore, and offer incense from the outside.

The rich cultural heritage of Hue which closely ties to tradition, religion, and spiritual beliefs serves as an important foundation for the development of spiritual cultural tourism products, adding diversity to the destination and uniqueness to the visitor experience.

Besides the international tourist market, the domestic tourist market is considered a solid foundation for a bright “picture” of Vietnamese tourism in general, and Hue City in particular. Capturing the trends and preferences of visitors presents an opportunity to leverage the domestic market.

This was the directive from Mr. Hoang Hai Minh, Vice Chairman of Hue City People's Committee, at the launching ceremony for a water safety and drowning prevention program for residents, children, and students in the area. The event took place at Thuan An beach on the morning of May 24.

Along with the recovery and growth in tourist numbers, the luxury travel segment within Vietnam’s tourism industry in general - and Hue’s in particular - is gradually gaining attraction. The “smokeless industry” of the ancient capital is showing many positive signs, suggesting that with proper investment, it could become an attractive destination for wealthy travelers.

The O Lau Upriver ecotourism site (Ham Heo) is located in Phong My Commune, Phong Dien Town, approximately 45 km northwest of Hue City center.

On the morning of April 29, information from the Department of Tourism indicated that, through statistics on room bookings at accommodation establishments and a synthesis of related data, Hue tourism is projected to welcome approximately over 300,000 visitors during the April 30 - May 1 holiday.

As part of the plan to organize the National Tourism Year and Hue Festival 2025, the spring festival - “Spring of the Ancient Capital” has many unique programs and activities. Not only are there festival activities in the city center, but in the land on the majestic Truong Son mountain range, the “Spring Colors of A Luoi Highlands” festival would create more highlights and impressions for visitors to Hue this March.

From the beginning of 2025, hotels in Hue have been ready with plans to welcome and serve visitors attending the events of the National Tourism Year.

Nowadays, visitors have increasingly high demands for service quality and experiences. They desire to experience the daily lives, activities, and occupations of the locals in the most authentic way possible to better understand the culture and people of the places they visit.

With the theme "Ancient Capital - New Experiences," the Provincial Travel Association has organized several fam trips for travel companies across the country to survey tour routes and attractions, integrating them into tour programs for promotion to tourists

Recently, a form of promotion that the tourism industry has focused on deploying is organizing famtrip groups to promote to key markets.