Moving beyond ceremonial settings and enclosed stages within heritage spaces, Hue International Music Week 2026, a highlight of Hue Festival 2026, is designed to engage the wider community through music.

Over three days of the “Lang Co - World Beautiful Bay 2026” program (June 5 - 7), Chan May - Lang Co Commune welcomed 38,000 visitor arrivals who came to sightsee, relax, and experience the series of activities held as part of the program.

In recent days, the road leading to Ha Cang, now part of Dan Dien Commune (formerly Quang Phu Commune), has been busier than usual, as streams of visitors arrive to explore local golden cantaloupe farms. Coming here, visitors can enjoy free check-in opportunities, try freshly harvested melons right in the greenhouses, and leave with not only vibrant photos but also plump, fragrant cantaloupes to take home.

The culture and way of life in the highlands possess a unique charm. This appeal comes not only from the distinct customs, cuisine, and lifestyle, but also from the unique stories of the mountains and forests preserved by ethnic minority communities, as well as their cultural identities passed down through generations.

The cooking class is included as part of Huetourist’s all-inclusive tour package. A local instructor takes the lead in demonstrating the process and helps visitors practice each step themselves. The selected dishes reflect the daily culinary traditions of Hue locals.

Many residents and visitors coming to Hue have chosen their own unique way to “escape the heat” by heading to the Tam Giang - Cau Hai Lagoon system, where the vast expanse of water and breeze helps ease the oppressive summer heat.

On May 4, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the City Party Committee, and Chairman of Hue City People’s Committee, on behalf of the leadership and people of Hue City, sent a letter of appreciation to valued domestic and international visitors who chose Hue as their destination during the Hung Kings' Commemoration Day holiday and the holidays of Reunification Day (April 30) and International Workers' Day (May 1). Hue Today Newspaper respectfully presents the full text of the letter to our valued readers.

On the evening of May 1st, the People’s Committee of Hue City announced that, on the same day, the city’s heritage site system recorded the highest-ever number of visitors and ticket revenue in a single day. This result further affirms the strong appeal of Hue as a destination in general, and particularly during the April 30th - May 1st holiday.

“Half of the Vietnamese are in Hue” - a playful remark that has become a vivid expression of the strong appeal of tourism in the land of Huong River and Mount Ngu these days. Crowds are flocking to relic sites, pagodas, royal mausoleums, and eateries during the holidays, making the Ancient Capital more vibrant and lively.

On the morning of April 27th, the Department of Tourism reported that the total number of visitors to Hue during this year’s Hung Kings’ Commemoration holiday was estimated at around 310.500. This marks a sharp increase compared to the same holiday in 2025, when Hue welcomed 109.000 visitors.

On April 26, at the Ethnic Cultural House of Khe Tre Commune, the program “Khe Tre Highland Market - First Session of 2026” took place under the theme “A Return to the Roots”, drawing large numbers of residents and visitors. This marked the second market session held by Khe Tre Commune since its administrative merger, further affirming its direction of linking economic development with the preservation and promotion of the traditional cultural values of the Co Tu ethnic community.

From the beginning of 2025, hotels in Hue have been ready with plans to welcome and serve visitors attending the events of the National Tourism Year.

Nowadays, visitors have increasingly high demands for service quality and experiences. They desire to experience the daily lives, activities, and occupations of the locals in the most authentic way possible to better understand the culture and people of the places they visit.

With the theme "Ancient Capital - New Experiences," the Provincial Travel Association has organized several fam trips for travel companies across the country to survey tour routes and attractions, integrating them into tour programs for promotion to tourists