For a long time, tourism in Hue has largely relied on cultural and heritage assets, resulting in short visitor stays, relatively low spending levels, and limited value creation. As tourism trends shift strongly toward resort-based, experiential, and sports-oriented travel, developing marine tourism, especially coastal resort tourism, is not only a new direction but also a necessity for restructuring the visitor market toward higher-spending segments.

It is the season of late spring transitioning into early summer, when cicadas begin their rhythmic chorus amidst the leafy canopies. During this season, from late March to early April, Hue still carries a slight chill in late night and early morning, offering many cool parts throughout the day. This is an ideal condition for visitors from near and far to experience the natural scenery, historical relics, scenic spots, and the daily life of this ancient capital.

After nearly 80 years of existing as little more than a foundation, Dai Cung Mon - the main gate of the Forbidden Purple City – will be reconstructed. The project will help complete the central axis of Hue Imperial Citadel and open up a new heritage experience space for visitors.

On the evening of April 25, the “Mystical Imperial Palace” art program will officially launch at Hue Imperial Citadel, kicking off a series of engaging activities within the framework of Hue Festival 2026. The program will run from April 25 to 28, starting at 8:00 p.m. every night, and it will be free of charge for both residents and visitors.

Now in its fifth year, Hue has been hosting the Four Seasons Festival (Spring, Summer, Autumn, Winter). Instead of concentrating activities within a few peak days as in the past, the Hue Four Seasons Festival is implemented under a new model, featuring a continuous series of cultural, artistic and tourism events throughout the year to honor heritage, promote tourism and create new experiences for visitors.

Domestic visitors will be granted free admission to sites within the Complex of Hue Monuments on March 26th.

Kim Tra Ward Culinary Festival took place over 2 days, March 9 and 10, at the Exhibition House of the National Intangible Cultural Heritage “Van Cu Rice Noodle Craft” (Van Cu - Nam Thanh residential area), drawing the participation of a large number of residents and visitors.

Many visitors from afar often say that Hue is blessed with an abundance of breathtaking scenery. Wherever the eye turns, beauty unfolds, a poetic Hue City that inspires people to capture and preserve its quiet, gentle, and intimate moments. Perhaps this is why in Hue, every time a camera is raised, a beautiful shot emerges, whether taken with a smartphone or a high-end digital device…

According to statistics from the Department of Tourism released on the morning of March 1, the number of tourists to Hue in the first two months continued to rise sharply, estimated at over 1.2 million arrivals, while the number of visitors to the city in February, 2026 alone witnessed an increase of nearly 72%. Especially, the total revenue from tourism rose significantly compared to the previous year.

On the morning of February 28 (the 12th day of the first lunar month in the Year of the Horse), at the Thai Duong Cultural Village Communal House in Thuan An Ward, the 2026 traditional Fish Worshipping (Cau Ngu) Festival officially opened in a solemn and vibrant atmosphere, attracting a large number of People, fishermen, and visitors.