Data compiled from the Google Destination Insights travel trend tracker reveals that Vietnam has the 7th highest destination growth rate globally. Notably, Hue is among the top 10 most searched cities in Vietnam by international visitors.

From May 4 to 13, Vietnam National Authority of Tourism (Ministry of Culture, Sports and Tourism) is coordinating with the People's Committee of Hue City, Tourism Development Support Fund, Vietnam Airlines, and partners to organize a program introducing Vietnamese tourism, traditional craft villages, and cuisine, and connecting businesses on the occasion of the National Tourism Year - Hue 2025 in three European countries, including Italy, Switzerland, and France.

“Hue Buddhist cultural heritage” is the theme of an exhibition organized by the Executive Board and the Cultural Committee of the Vietnam Buddhist Sangha in Hue City to celebrate the Vesak Day 2025.

Appearing during the revolutionary movement in 1940 in the South, the red flag with yellow star – a particularly sacred symbol of Vietnam– is closely associated with the Vietnamese People’s history of defence and preservation of national independence, as well as the renewal and development process, standing shoulder to shoulder with great powers across the five continents.

Dozens of displaying booths promoting the culture and tourism of provinces and cities across the country gathered in Hue to participate in the exhibition themed “Space for Tourism, Cultural Heritage, Landmarks, and Traditional Handicraft Products of Vietnam”.

On the afternoon of April 26th, at Tang Tho Lau (Archive Pavilion) inside Hue Imperial City, Hue Monuments Conservation Center organized the “Exploring and Promoting the value of the Documentary Heritage: The relief castings on the Nine Dynastic Urns at Hue Imperial Citadel” event in celebration of Vietnam Book and Reading Culture Day 2025.

On the afternoon of April 26, at the exhibition space on the 2nd floor of Kien Trung Palace, Hue Imperial Citadel, Hue Monuments Conservation Center organized the opening ceremony of an exhibition themed “The odyssey of Vietnamese ceramics”. This event is part of Hue Festival 2025 and the National Tourism Year 2025.

On the afternoon of April 25, the Culture, Information and Sports Center of Thuan Hoa District, in collaboration with Hue City branch of Vietnam Association of Photographic Artists, organized the opening ceremony of a photo exhibition themed “Hue - A city bursting out with vitality”.

On the morning of April 25, according to the information announced by the Department of Tourism, from the result of Vietnam’s Provincial Tourism Development Index - VTDI 2024, Hue ranked 9th out of 30 provinces and cities included in the index’s scope of research.

With the theme “Vietnamese Culinary Exchange”, the Hue - Culinary Capital festival is not only an activity within the framework of the National Tourism Year and Hue Festival 2025 but also an opportunity to showcase, promote, and elevate the culinary culture.