The seminar focused on building a solid foundation so that businesses would not have to worry about foreseeable incidents; learning how to take charge of communications to control their own narrative instead of letting others shape it; protecting their most valuable assets to safeguard brand reputation in all circumstances; and turning crises into opportunities to rebuild stronger businesses.
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| Businesses and experts sharing at the seminar |
According to Mr. Le Quoc Vinh, crises may arise from internal mistakes such as attitudes or product quality, but they can also result from misunderstandings or even unexpected, external causes. Triggers may stem from objective factors, human elements, or internal weaknesses. All risks can be forecast and mitigated through the development of a risk management process. He emphasized the need to establish an early warning system by defining its objectives, collecting data, analyzing signs of crisis, setting indicators and alert thresholds, implementing automated monitoring tools, developing concrete response procedures, training staff on both the system and crisis response, testing the system with simulations, continuously monitoring and improving it, and regularly reporting and adjusting.
Core principles in crisis management include identifying threats before they occur, understanding issues before responding, acknowledging mistakes, and pinpointing areas for improvement. The guiding philosophy is to always prioritize the interests of customers and affected stakeholders in order to rebuild public trust. At the same time, businesses should ensure transparency by acknowledging the crisis, providing access to spokespersons, sharing honest and accurate information, publicizing investigation processes and timelines, proactively releasing updates, and being candid even about sensitive or confidential matters.
At the seminar, businesses also shared their approaches to communication and risk management, presenting in-depth scenarios for discussion to find solutions.
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| Signing of a memorandum of understanding between Hue CEO and partners |
Mr. Phan Quoc Son, Deputy Director of the Department of Finance shared that businesses make vital contributions to growth, and the city places strong emphasis on supporting them. Current support efforts are undergoing bold reforms, ranging from policies and procedures to consulting, networking, and training. Such assistance not only helps address immediate challenges but also encourages innovation, enhances brand value, and promotes long-term sustainable growth. In today’s fiercely competitive environment where media directly affects business operations, businesses’ resilience is put to the test.
At the event, the CSMO Executive Board in Hue was also officially launched, accompanied by the signing of strategic cooperation agreements to support the local business community.