As the clear, pure notes of the flute rang out after meticulous carving and tuning, a bright smile lit up Mr. Nguyen Van Tam’s face. Devoting over a decade to simple bamboo pipes, the young craftsman, born in 1993, with his deft hands and sharp ear has quietly "awakened" the sounds of traditional musical instruments, steadfastly preserving a heritage craft amid modern life.

The traditional Moong house is a unique form of folk architecture, closely associated with the formation and development of the Pa Co community in Truong Son mountain range. In the Pa Co language, the Moong house, also known as Dung Moong, is not merely a house but a shared communal space that symbolizes unity, cohesion, and the community spirit.

On the morning of July 31, at the Southern Women’s Museum in Ho Chi Minh City, the Tran Van Khe Scholarship Foundation held the announcement and award presentation ceremony for the 2026 Tran Van Khe Awards. Notably, the Hue Royal Traditional Arts Theatre was one of only two organizations honored in recognition of its outstanding contributions to the preservation, research, and promotion of Vietnam’s traditional music.

On the late afternoon of July 24, the Department of Tourism, in coordination with relevant units, organized the National Bun bo Hue Festival. This is one of the highlight activities of the Hue - Culinary Capital 2026 program, aimed at honoring traditional values and spreading the Bun bo Hue brand to a wide audience of residents and visitors.

Beyond a celebration of Hue Beef Noodle, the iconic dish of the Ancient Capital, the Hue - Culinary Capital 2026 program has become a vibrant showcase of culinary excellence from across Vietnam. From Hue’s traditional flavors to regional specialties from every corner of the country, each food stall and every dish tells a story of Vietnam’s rich cultural identity, taking visitors on a journey that awakens all their senses.

Dressed in the traditional ao-dai, Professor Bui Duy Tam spoke about his passion for the ao-dai, and how he has preserved and spread this traditional cultural value during his years living far from home.

On the morning of July 11, Phong Dinh Ward People’s Committee officially launched the Hue Community Ao Dai Week 2026 at Phuoc Tich Ancient Village under the theme “Traditional Ao Dai - Old Scent of the Ancient Village”.

Preserving traditional crafts is about more than keeping a craft alive; it is about preserving the stories of people, culture, and values passed down through generations. By embracing fresh approaches, those who continue telling these stories are helping traditional craft villages become more relevant to contemporary life while preserving their authentic character.

Within the framework of the community Ao Dai Week - “Hue in Autumn” Festival 2026, on the morning of July 4, the Department of Culture and Sports, in collaboration with Hue Monuments Conservation Center, organized a ceremony to offer incense and flowers in commemoration of Martial Lord Nguyen Phuc Khoat, and holding a procession of gratitude to Martial Lord Nguyen Phuc Khoat, and Emperor Minh Mang.

Well-known Vietnamese entertainers Truong Giang, Le Duong Bao Lam, Ngo Kien Huy, Kieu Minh Tuan, Huy Khanh, and others, dressed in traditional ao dai, joined the ‘Bach Hoa Bo Hanh’ (Hundred Flowers Parade) to promote Vietnam's traditional attire and the cultural heritage of Hue.