Traditional culture is no longer unfamiliar to young people as the student group “Gen Z Ke Su” (Gen Z Tells History) from the Communication Technology major at FPT University Da Nang launched a media project titled “Co Vat Cung Dinh” (Royal Antiquities). The project uses modern technology applications to tell traditional stories.

On the afternoon of March 7, the art photography exhibition themed “Perspectives on heritage” offered the public an emotionally rich artistic space, featuring 90 works by photographers from Hanoi, Hue, and Ho Chi Minh City. The event is part of a literature and arts exchange program closely following the traditional relationship of “Hanoi - Hue - Saigon”, which has been maintained since 2023.

On the evening of May 5, the opening ceremony of the 29th Traditional Volleyball Tournament for staff and employees in 2026 was held at the University of Education, Hue University. The event was organized by the university’s grassroots trade union.

On April 26, the People’s Committee of Huong An Ward hosted a program titled “Huong An Rural Market” in 2026 under the theme “Mi xu mi som” (First sale of the day). The activity was held to promote local agricultural products, enhance the development of rural tourism, and spread traditional cultural values in the new development era.

On April 26, at the Ethnic Cultural House of Khe Tre Commune, the program “Khe Tre Highland Market - First Session of 2026” took place under the theme “A Return to the Roots”, drawing large numbers of residents and visitors. This marked the second market session held by Khe Tre Commune since its administrative merger, further affirming its direction of linking economic development with the preservation and promotion of the traditional cultural values of the Co Tu ethnic community.

In the context of rapid global digital transformation, the digital economy is no longer an optional trend but has become a core driver of development for countries and localities. With a structure consisting of three main pillars: the core digital economy, the platform-based digital economy, and the digital transformation of traditional industries - this model is reshaping how value is created, how resources are distributed, and how social life is organized.

Amid the flow of visitors experiencing the Ancient Capital, the image of Mr. Nguyen Don Long - a male tour guide (born in 1986) wearing the traditional ao dai - quietly tells the story of love for culture, spreading traditional values in a distinct Hue way.

On April 15, A Dot Border Guard Station, stationed in A Luoi 4 Commune, in coordination with the Youth Union of Nham Primary School, organized an experiential learning program for the school’s students.

On the evening of April 12, Hue College held a 2026 Traditional Bunpimay Tet Festival for over 300 Lao students currently studying and living in Hue City.

From April 1 - 3, a delegation from the Command of Hue City Border Guard, led by Colonel Dang Ngoc Hieu, Secretary of the Party Committee and Political Commissar of the City Border Guard, visited and extended traditional Bunpimay New Year greetings to the Military Commands and Police Departments of Sekong and Salavan provinces (Lao People's Democratic Republic).