When the theme for World Tourism Day (September 27, 2025) was chosen as “Tourism and sustainable transformation”, many people immediately thought of Hue’s approach to tourism. In its development orientation, Hue tourism consistently focuses on promoting sustainable transformation, especially transitioning to green, sustainable tourism, adapting to climate change.

In response to the series of activities within the framework of the Autumn Festival themed “Hue in Autumn” of the National Tourism Year and Hue Festival 2025, the Department of Tourism, in coordination with Hue Monuments Conservation Center and the People’s Committee of Phu Xuan Ward, is preparing a variety of exciting programs for locals and visitors. Among them, the most anticipated highlight is the Unicorn-Lion-Dragon Dance Festival, Hue Unicorn dance performances, and the Mid-Autumn Lantern Parade through the streets in 2025.

On the journey to building Vietnam into a reputable destination for medical tourism and healthcare services in the region and the world, Hue holds many advantages to develop and position its brand name as a destination for medical - healthcare tourism.

On the afternoon of September 29, the “Hue - A City to Reduce Plastics in Central Vietnam” project (TVA project), in collaboration with Hue Tourism College, held the launch ceremony of the Sustainable Tourism Vocational Training Center and sign a training cooperation agreement at Villa Hue Hotel.

Shopping is considered a supplementary factor that enhances the travel experience for tourists. The integration of shopping centers and tourism with shopping activities, art performances, and travel experiences creates new opportunities for Hue to attract and “retain” visitors.

With its unique characteristics, Golf is “carrying” quite a few “responsibilities” on its shoulders as it serves both as a sport and as a catalyst, contributing to promoting high-quality tourism growth, expanding resort real estate space, increasing commercial and service value, and elevating destination brands internationally.

On the morning of September 27, the Department of Culture, Sports and Tourism of Thai Nguyen Province and Thai Nguyen Tourism Association, in coordination with Hue City Department of Tourism, organized a program to promote and advertise tourism of Thai Nguyen Province in Hue City.

On the evening of September 26, Hue City Tourism Association, in coordination with the Hue City Hotel Association and Hue Tourism College, organized the closing ceremony, summary, and award ceremony for the 2025 Receptionist Skills Competition; and a gala dinner.

The working session between Hue City leaders and the Korean delegation affirmed both sides’ commitment to strengthening comprehensive cooperation, contributing to the sustainable development of Vietnam - Korea friendship.

On the morning of September 25, the City Tourism Association in collaboration with Hotel Association, and Hue College of Tourism held the 2025 Receptionist Skills Competition for officers and receptionists working at hotels and accommodations in the city area.

We would like to invite you to admire the stunning flycam images of the picturesque sunrise over the romantic Perfume River in Huế.

With their rich, meticulous, and harmonious beauty, modern hand embroidery techniques are diversely applied in everyday life to enhance the beauty of clothing, bags, pillows, wallets, and decorative items.

The Hue Lotus Festival 2024, with the theme "Return to the Land of Lotus," is held from Friday - July 5th to July 7th at Tu Tuong Park in Hue City.

We would like to invite you to admire the colorful images of Ao dai from The Ao Dai Art Program "Hanoi - Hue - Saigon" taking place in the evening of June 25th at the Nghinh Luong Dinh Pavilion by the poetic Huong River.

In June, Huế adorns itself with the vibrant red of flamboyant flowers. Streets, corners, and newly planted rice fields are all adorned with the fiery red of flamboyant blossoms. This red hue brings a dazzling and enchanting beauty to Huế, captivating the hearts of all who behold it.

The closing ceremony marked the termination of the Hue International Arts Festival Week 2024, yet it also signaled the beginning of a series of events for the autumn and winter seasons, reflecting the enduring spirit of the Hue Festival 2024.

The 'Revolution Express' train journey will depart daily between Da Nang and Hue city, following its scheduled opening in December 2024 or January 2025. This journey will offer travelers an experience of majestic landscapes along the Hai Van Pass, with a stop at Lang Co station - a place renowned for its lagoon scenery and stunning beaches.

Having formed over thousands of years, the ancient wells in Gio An have never run dry. The water from these wells is always cool and fresh, flowing year-round to serve the needs of local residents and becoming a highlight that attracts tourists.

Within the framework of the Hue International Art Festival Week 2024, the opening ceremony will be held for the first time at Kien Trung Palace. This is one of the important palaces in the Nguyen Dynasty's system of palaces. The Hue International Art Festival Week 2024 is scheduled to take place from June 7th to 12th.

May 2024 is also the 15th anniversary of Lang Co Bay being honored as the world's most beautiful bay. Over the past 15 years, with its brand, Lang Co has gradually attracted a large number of tourists to visit and relax, contributing to the province's tourism development.