Not only reaching the strong growth in visitor numbers, but the National Tourism Year - Hue 2025 has also created a ripple effect in promoting the destination’s image and positioning the Ancient Capital’s tourism brand name among businesses and visitors. This is the core information announced by Ms. Tran Thi Hoai Tram, Director of Hue City’s Department of Tourism in the article titled Positive Effects from the National Tourism Year, featured in the “Meeting” column by author Huu Phuc.

Recently, the Center for Tourism Information and Promotion under Hue City Department of Tourism, in collaboration with 4LLIN Co., Ltd. and Aeon Mall Hue, organized a conference to introduce the “Cultural and Artistic Experiential Tourism in Hue City” project. According to Director of Hue City Department of Tourism – Ms. Tran Thi Hoai Tram, this is a new tourism project, with plans to be held regularly at Aeon Mall Hue.

On September 11, the Department of Culture and Sports of Hue City announced that the Ministry of Culture, Sports and Tourism had issued a decision to rank two relic sites in the city as national relic sites.

On the afternoon of September 10, the Ministry of Culture, Sports and Tourism, in collaboration with Hue City People's Committee, organized the opening ceremony of the 3rd Vietnam International Photography Festival in 2025. This biennial international event aims to build a brand name for Vietnamese photography, while contributing to promoting the image of the country, people, and culture of Vietnam to international friends.

In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

On the evening of September 5th, the Department of Science and Technology (S&T) organized an exhibition to showcase Science and Technology products, commercially potential products, and trademark-protected products in 2025. The exhibition is part of activities to promote the development of the Science and Technology market and to respond to the National Tourism Year 2025; the exhibition runs for two days, from September 5th to September 7th.

Alongside promotional activities in several European countries, Hue City’s tourism sector has teamed up with Da Nang to present Central Vietnam tourism in general and that of Hue in particular to the tourism markets of Malaysia and Indonesia. These are considered traditional and promising sources of tourists for Hue.

On the morning of September 4th, the Department of Tourism announced statistics on visitor arrivals to Hue in the first eight months of 2025. Notably, France topped the international tourist market to Hue with nearly 64.200 tourists during the period, accounting for 13,5% of the city’s international tourist arrivals.

On the late afternoon of August 28, at Ly Tu Trong Park (Thuan Hoa Ward), Hue City People's Committee, in collaboration with the Korea International Cooperation Agency (KOICA), held the inauguration ceremony for the Smart street component of the “Developing Hue into a smart cultural and tourism city” project.

The People’s Committee of Hue City has just issued Plan No. 360/KH-UBND dated August 26th, 2025, on the organization of Hue Wellness Tourism Week 2025. Accordingly, the programs and events of this week will take place from October 21st to November 2nd, 2025.

The arrangement is to celebrate the Vesak 2568. The seven lotus flowers represent the seven first steps taken by the Buddha at his birth. They were first introduced in Huế during the 2008 United Nations Day of Vesak and maintained ever since as a symbol marking the arrival of Vesak.

Located about 30 km north of Hue City, Quang Loi Lagoon is an intriguing destination within the Tam Giang Lagoon system - the largest brackish water lagoon in Southeast Asia.

You’ve just watched beautiful images of lotus in the bright sunshine of summer, with lotus blooming gracefully and smelling pleasantly.

This is a group of guests from a business that combines tourism experiences and sports festivals on Tam Giang Lagoon. Under hot weather, water wave experiences and team-building games that bond the group make the guests feel excited.

Team building combined with summer tourism is not new, but this summer travel season, many people would have the opportunity to try team building experiences on the Tam Giang Lagoon for the first time.

You just watched pictures of Firmiana simplex flowers blooming in the Hue Imperial Palace, making many tourists excited. This species is also known as the royal flowers.

Time Out - Britain's leading travel magazine ranked Vietnam in the top 9 safest destinations in the world for solo female travelers.

The famous Pho Trach village is located approximately 50 km north of the center of Hue city. Noticeably, villagers at all ages all know how to weave mats from Bang grass.

The world's leading travel application Booking.com announced the top 10 most interesting destinations in Vietnam to Asian tourists in the first quarter of 2024. Accordingly, Hue was listed among these destinations, and others include Ho Chi Minh city, Danang, Hanoi, Dalat, Nha Trang, Vung Tau, Phu Quoc, Hoi An, and Mui Ne beach city.

The images of sunbirds with beautiful appearance and colorful plumage, beautiful little ringed birds, and flocks of red-whiskered bulbul birds next to red kapok flowers all contribute to the colorful and lively beauty of natural life.