According to statistics from the Department of Tourism, during the nine-day Lunar New Year of the Snake (At Ty)holiday from January 25th to February 2nd (December 26th to the January 5th in the lunar calendar), Hue welcomed an estimated 150,300 visitors, marking a nearly 37% increase compared to the same period during the Year of the Dragon Tet holiday in 2024.

According to the information announced on the night of January 31 by the Department of Tourism, in the 7-day period from January 25 to 31, 2025 (from the December 26 of the lunar Year of Giap Thin to the 3rd day of the Lunar New Year of At Ty), the number of tourists coming to Hue was estimated over 118,600 arrivals, witnessing an increase of 35% to the same period last year.

To attract more tourists and diversify the international tourist markets, efforts to promote, seek out and expand markets, and develop flight routes are crucial alongside the development and improvement of tourism products and services.

If effectively tapped, sports can become a “golden goose,” significantly contributing to the development and revenue growth of services and tourism in particular and the socioeconomic development of Hue in general.

This was one of the highlights shared at a conference summarizing activities in 2024 and deploying tasks in 2025 of Hue City Hotel Association, which took place on the late afternoon of January 10. Attending the conference were leaders of departments, agencies of Hue City, Vietnam Tourism Association, and Hue City Tourism Association.

On the morning of January 9, the Department of Tourism in collaboration with Chan May Port Joint Stock Company and Saigontourist Travel Services Co., Ltd held a program of welcoming the first cruise ship and tourists to Hue City by sea in 2025.

With the theme of “Hue - Ancient Capital, New Opportunities”, Hue is meticulously gearing up, mobilizing all resources to ensure the success of the National Tourism Year and create enduring value for the tourism industry in the years to come.

On the afternoon of January 3rd, the Department of Tourism held a conference to review its activities in 2024 and outline tasks for the tourism sector in 2025. Attending the event was Mr. Ha Van Sieu, Deputy Director General of Vietnam National Administration of Tourism.

This information was shared at the expanded Executive Committee conference of Hue City Tourism Association, which summarized the tasks of 2024 and deployed tasks for 2025, on the afternoon of January 2.

On the first day of the new year, a ceremony to announce the National Tourism Year and Hue Festival 2025 was held at Ngo Mon Square by the People’s Committee of Hue City.