On the evenings of October 19 and 20, nearly 1,000 spectators gathered at the Song Huong Theater to immerse themselves in a music night themed “Hue Symphony - The Symphony of the Ancient Capital”. This is a unique art show, aiming to create a new and distinctive tourism product of the Ancient Capital.

In Doi village (Thuong Lo Commune, Nam Dong District), there is a special man who quietly and diligently preserves and promotes the traditional values of the Cơ Tu ethnic group. This man is Pơloong Chướch, a senior artisan who has dedicated his entire life to the craft of weaving.

On the morning of October 11th, the Department of Tourism announced that Thua Thien Hue has added another resort to its list of 5-star accommodations, marking the 10th tourism establishment in the province to meet this standard.

In the bright picture of Vietnam’s tourism which has made a strong recovery after the COVID-19 pandemic, Hue tourism shows positive signs in terms of strong growth in the number of international visitors and expanding the market of international tourists.

Thua Thien Hue, along with Da Nang and Quang Nam, are strengthening cooperation to boost tourism between Vietnam and Australia, particularly by connecting the Australian tourist market with Central Vietnam. By enhancing promotion and advertising of the “Amazing Central Vietnam Heritage” tourism brand in Australia, the goal is to attract visitors from this significant potential market to Central Vietnam in general, and to Hue in particular.

On the afternoon of September 19, the Provincial Tourism Association, in collaboration with Vietnam Tourism Association, organized a conference themed “Promoting, advertising, and connecting Hue tourism in 2024”.

During 2 days, from September 18 to 19, about 70 travel businesses and travel associations nationwide came to Hue to participate in the Hue famtrip program titled “Ancient Capital – New Experiences season 3” to visit, survey, and assess the tours and tourism destinations in Hue.

On September 11, the tourism sectors of three localities, including Thua Thien Hue, Da Nang, and Quang Nam, jointly organized a tourism promotion program in Melbourne, Australia.

On the evening of September 8th, the Department of Tourism, in collaboration with Vietnam Travel Magazine and other partners, organized the “Experiencing Traditional Hue Mid-Autumn Festival”program. This event is part of a series of activities taking place in the four seasons of Hue Festival 2024, aiming at responding to the autumn festival - “Hue in Autumn” of the Hue Festival 2024.

Vietnam has continued to be named as “Asia’s Leading Destination”, “Asia’s Leading Heritage Destination in 2024”, and “Asia’s Leading Natural Destination in 2024”, together with many other prestigious awards.