Hue has recently organized a number of sporting events, demonstrating its effectiveness in the field of tourism.

On the morning of June 26, the Department of Tourism coordinated with Vietnam National Halal Company Limited held a conference named “Introducing Halal standards – a Muslim friendly service” to create favorable conditions for the businesses in the provincial area access to the overview of Muslim tourism; Halal food; the Muslim friendly services; demands on Halal standards, and Halal certification programs.

There is a need to calculate the traffic directional distribution inside the Hue Imperial City scientifically and reasonably for preservation and development. Besides, it is needed to do research into the development of a waterway tourism system inside the Imperial City to create a tourist attraction…

On the evening of June 23, the Hue Lotus Festival 2023, themed "Lotus Beautifies Hue," was officially opened at Tinh Tam Lake in Hue City. The event is directed by the Provincial People's Committee and organized by the Department of Tourism in collaboration with LAATA Vietnam Limited Liability Company, with the participation of Hue Vietnam Organic Company Limited, Vietjet Aviation Joint Stock Company, and several other businesses from both within and outside the province.

The direct flight connecting Hue with Incheon (South Korea) will take off on July 31. Hue's tourism sector and many travel businesses are pooling efforts to seek opportunities to develop tourism and open the market for Korean tourists in particular and international tourists in general.

On the afternoon of June 17, Permanent Vice Chairman of the Provincial People’s Committee Nguyen Thanh Binh had a courtesy meeting with the delegation of Gifu Province from Japan led by Deputy Mayor Kawai Takanori.

On the morning of June 15, the Department of Planning and Investment coordinated with the People’s Committee of Phong Dien district and the Cooperation Plus Investment and Consultancy Joint Stock Company (CoPLUS), a consultancy unit (belonging to the Project of Researching, Proposing, and Consulting for the implementation of the action plan to support sustainable businesses), held a program “Phuoc Tich fam trip and hackathon”.

On the morning of June 12, the Tourism Department informed that Hue Lotus Festival 2023 with the theme “Lotus colorizes Hue” will be held from June 23 to 26 at Tinh Tam Lake.

The provincial tourism industry has received good news once again, as many resort hotels in Hue have been highly ranked in the Travel + Leisure Luxury Awards Asia Pacific 2023.

Tam Giang brackish water lagoon system is the Southeast Asia's largest, located 30 km from Hue City. The lush mangrove forest not only creates conservation areas for aquatic resources, helping the Tam Giang lagoon to put on a new color, but also protects the habitat from the impact of climate change, creating more livelihoods for local people, from fishing to community tourism.

The kind of flower that are now adorning several roads in town and attracting many people to come, appreciate, and take photos of such beautiful scenes.

To improve the quality of local tourism activities and attract more tourists to Hue heritage site, Hue Monuments Conservation Center is organizing art performancesand re-enacting past events for the tourism stimulus program in the year 2022.

Since the first re-enactment in 2008, Xã Tắc Worship Ceremony has been held every year, becoming a unique traditional cultural feature imbued with the human values of Thua Thien Hue.

The exhibition features 50 works by 27 authors who are members of the Thua Thien Hue Photography Association.

March 15th marks the time when Vietnam fully reopens international tourism after exactly 2 years of hiatus.

Entries can also reflect the quintessence of the heritage, culture and people of Thua Thien Hue in the period of integration and development.

Following Vietnam’s decision to resume the operation of international flights, tour operators have started to plan and build tours to serve foreign tourists.

A major change in the way festivals are organized in Hue will be a series of folk festivals, royal festivals and new festivals with quality and scale commensurate with the potential and cultural characteristics of the city into "Four Seasons Festival", 

Tourism products with cultural experiences, especially safe festivals, will attract tourists in the new adaptation period to COVID-19.

Notably, the 2022 Lunar New Year holiday saw relatively high demand for bookings at high-star resorts and hotels.