Many visitors from afar often say that Hue is blessed with an abundance of breathtaking scenery. Wherever the eye turns, beauty unfolds, a poetic Hue City that inspires people to capture and preserve its quiet, gentle, and intimate moments. Perhaps this is why in Hue, every time a camera is raised, a beautiful shot emerges, whether taken with a smartphone or a high-end digital device…

Hue is a land once at the heart of the nation’s political power, culture, and scholarship; yet, today’s Hue is not merely looking back to the past. The city is quietly preparing for a major transformation, aiming to become Asia’s leading smart coastal heritage city by 2045.

On the morning of March 3, Vietnam Haiku Poetry Club - Hue Ancient Capital Chapter held a gathering and poetry-music exchange to mark the 24th anniversary of Vietnam Poetry Day and celebrate International Women’s Day (March 8).

Hue’s elevation to a centrally-governed municipality from early 2025 has taken place in a special context: the country is undergoing a major administrative restructuring, reducing the number of provinces and cities from 63 to 34. While 52 other localities are expanding through mergers, Hue has chosen a different path - no consolidation, no expansion by aggregation, but an upgrade built on its existing identity and structural foundation.

During this Binh Ngo Lunar New Year, the community of Hue heritage enthusiasts receive good news. That is the comeback of the once-renowned lien lang Chuon (the Chuon village decorative scroll). The journey of reviving this valuable type of folk painting, which has been lost for some time, is a long story which took not only sweat, buy also dedication of young people who love the heritage.

On the afternoon of March 2, Hue City Department of Construction announced that the Chairman of the City People's Committee has approved the investment policy for the reconstruction of Thanh Ha Bridge (Km 7+810, Provincial Road 4), in Hoa Chau Ward, with a total investment of nearly 125 billion VND.

On the evening of March 3rd (15th day of the first lunar month), at Ngo Mon Square - Hue Imperial Citadel, as part of Hue Festival 2026 and Hue Poetry Day, the Festival Organizing Committee will coordinate with Hue Monuments Conservation Centre to present the “Thi di ngon chi” (poetry is used to express aspiration/ideals) art show to the public.

On the night of March 2, the Union of Literature and Arts Associations and the Hue City Writers’ Association hosted the Binh Ngo 2026 First Full Moon Poetry Night under the theme “Spring by the Huong River”, drawing a large number of writers, artists, and poetry lovers to attend.

From the “bottlenecks” in project management and business operations to a drive for innovation, young businessman Dang Phuoc Toan and his partners have developed and grown CheckNow - a real-time data management platform, emerging as a new hallmark of Hue’s young businessman community on its digital transformation journey.

According to statistics from the Department of Tourism released on the morning of March 1, the number of tourists to Hue in the first two months continued to rise sharply, estimated at over 1.2 million arrivals, while the number of visitors to the city in February, 2026 alone witnessed an increase of nearly 72%. Especially, the total revenue from tourism rose significantly compared to the previous year.