Thua Thien Hue is a land that has all the necessary elements and advantages for the development of wellness tourism (WT). For this type of tourism to develop and attract customers, the construction and promotion of the WT brand needs to be implemented in a systematic and in-depth way.

In 2023, tourism activities in the area of Hue City have recovered and shown good growth. The number of tourists visiting Hue has increased significantly, especially international tourists, leading to a substantial rise in the overall retail sales of goods and services. This contributed to Hue City achieving and surpassing all 12 economic and social targets for the year.

At 20:00 on December 31, 2023, the Hue Countdown - Happy New Year 2024 program will return at the intersection of Hung Vuong Street, Hue City, promising to bring the most eye-catching and exciting performances to audience of the Ancient Capital. The most anticipated star at this event is rapper Hieuthuhai.

In the High-Achievement Sports Development Project by Thua Thien Hue Province in the 2021 - 2025 period, with an orientation to 2030, badminton is classified as a group 2 key sport with focused investment. With the appearance of many promising young faces, Thua Thien Hue badminton has a lot of hope.

Landscapes, festivals, cultural activities, and beliefs of ASEAN countries through the art of photography are introduced to the Hue public through the exhibition named “Culture and arts of ASEAN countries - 2023”.

On the occasion of a recent working trip to Hue and attending a conference themed “The modernization process in Hue and Central Vietnam during the French colonial period”, a delegation of experts and scientists from France and Japan had a visit and working session with Hue Monuments Conservation Center at Tang Thu Lau (Archive Pavilion).

The application "Hue Tourism Passport - Hue City Passport" aimed to add novelty to tourists' journeys in Hue. As a source of destination information, the application is highly interactive, bringing many interesting experiences to visitors.

“The government will enhance activities and support solutions for FDI enterprises” affirmed Mr. Phan Quy Phuong, Vice Chairman of the Provincial People’s Committee, at the conference “Meeting with foreign-invested enterprises in Thua Thien Hue province in 2023” organized by the Planning and Investment Department and the FDI Club of Thua Thien Hue on the afternoon of December 19.

This is the topic of a media creativity contest, which is organized by Thua Thien Hue Institute for Development Studies (HueIDS) in collaboration with the United Nations Development Program (UNDP), to promote and raise the awareness of green transportation in Hue City.

With the desire that tourists can access information and experience Hue cuisine in a visual manner, at the same time providing support and suggestions according to each tourist’s demand and hobby through artificial intelligence tools, students from the Diplomatic Academy have launched a project called “A Food in Hue” with numerous activities to spread Hue cuisine to domestic and international tourists.