On the morning of August 15, the Institute for Research and Development of Hue City coordinated with Grab Vietnam LLC held a ceremony to launch the Grab Cyclo service.

Market analysis plays an important role in the work of tourism development. The results released from the analysis help the tourism sector and the businesses working in this field develop appropriate strategies, and create tourism products and services that closely match the market demand. This is an urgent requirement if Hue tourism wants to expand its market and reach effective tourist attractions.

A balancing bike racing took place on the afternoon of July 19 at Menas Zone Vi Da (98 Pham Van Dong Street). This event was socialized within the framework of Hue Sports Festival 2025, and organized by Wind Sports Trading & Services Co., Ltd.

On the afternoon of July 13th, the University of Foreign Languages, Hue University, held a graduation ceremony for students of the two full-time programs that spanned the academic years 2022-2025: in-service English Language Teacher Education (ELTE); and the second-degree in English studies for students of cohort 18.

On July 10, Ms. Sophie Maysonnave - Counselor for Cooperation and Cultural Activities at the French Embassy in Vietnam, and Director of the French Institute in Vietnam had an official meeting with Hue Monuments Conservation Center before concluding her term of working service in Vietnam.

On the afternoon of July 6, at the Oncology Center of Hue Central Hospital, the project “One Painting - Many Hopes” in collaboration with the Hue City Women Entrepreneurs Association organized the program “Sowing Little Sun”. The event was supported by Hoa Nghiem Trading & Services Co., Ltd. and Mat Troi Advertising Company...

In just the first two days (July 1st – 2nd) of implementing the two-tier local government model, over 846 applications were received at 40 Public Administrative Service Centers at the ward and commune levels in Hue City. The dedication of civil servants and volunteers, along with the application of technology, has made a positive impression, helping residents quickly adapt to the administrative procedures under the new two-tier local government system.

For four consecutive years, Hue City has ranked among the top 10 provinces and cities nationwide in the Provincial Competitiveness Index (PCI). This is a remarkable achievement for Thua Thien Hue (now Hue City), especially in the context of increasingly fierce competition among localities to attract investment. The result not only reflects a stable business and investment environment, but also demonstrates a significant shift in governance mindset and the improved quality of the civil servants – a pioneering force in building a service-oriented government.

With ample room for growth, the fusion of music and tourism can attract a large number of tourists, turning tourism and related services into major revenue generators. If Hue succeeds in this endeavor, it could offer a solution to the city’s long-standing problem of lacking nighttime entertainment services.

For three nights, from April 25 to 27, at Di Nhien Duong Pavilion - an ancient architectural structure in Thieu Phuong Garden - within Hue Imperial Citadel, Hue Monuments Conservation Center collaborated with the Doi Dep tea brand to organize the program “Re-enacting the scene of the emperors hosting tea party for his mandarins” as part of the launch of the Royal tea enjoyment service.