Recently, on the central streets of the city and along the Huong River, many people have noticed cyclos painted in Grab's signature green, with the brand’s logo and QR identification codes. This pilot program is being carried out under a cooperation agreement between Hue City and Grab Vietnam, with a group of cyclo drivers receiving support for vehicle repainting, uniforms, and identification accessories.

On September 27-28, 2025, in the area of 23 - 25 Le Loi and Nguyen Dinh Chieu Walking Street by the Ironwood Bridge on the Huong River, Hue City People’s Committee will collaborate with the Embassy of South Korea in Vietnam to organize the “Vietnam - South Korea Cultural Day 2025”.

The 36th Hue City traditional boat racing - 2025 kicked off on the morning of September 2 on the North bank of the Huong River, about 300 meters from Nghinh Luong Dinh Pavilion towards Da Vien Bridge. The event was held to celebrate the 80th anniversary of the successful August Revolution and National Day (September 2), and it also served as a competitive sport for the 10th Hue City Sports Festival - 2026.

On the afternoon of August 31, the ceremony introducing Hue Times Square project took place at 5 Le Loi Street, on a bank of the Huong River.

Without noise and haste, the journey invites travelers to lose themselves in the timeless, contemplative, and poetic beauty of Hue along the Huong River. In recent years, this experience has been reimaged with touches of elegance: afternoon tea at sunset, dinner under the stars, and the lingering notes of traditional Hue Singings.

In the article “Pho Loi River through the Nguyen Dynasty’s Woodblock”, the author Thom Quang cited a historical information: “In Dai Nam thuc luc woodblock No. 154, the carved page 2 recorded that in the year At Mui of Lunar Calendar (1835), Emperor Minh Mang issued an edict for Thua Thien Hue Province to dig Pho Loi River”. Pho Loi River stretches along the route from Hue, starting from the point where it meets the Huong River and then flowing out to Thuan An seaport.

A friend of mine just came from the Southeastern region to visit Hue. After a day visiting various destinations, from the Imperial Citadel to the tombs of Emperors Gia Long and Minh Mang, then heading to the Van Thanh - Vo Thanh temples and Thien Mu Pagoda, my friend warmly remarked: “In Hue, wherever you go, you can see the Huong River. Now I understand why people here are so gentle and friendly. In this scene, by this river, it’s hard even to get upset!”.

From specialized studios to cozy corners within homes, from open spaces by the beach and swimming pools to parks and grassy banks along the Perfume River, yoga has gently yet steadily become a part of daily life in Hue, just like the very essence of this unique practice.

Nguyen Van Tam, a young man passionate about bamboo flute, has been spreading his love for this traditional musical instrument right on the bank of the Huong River. His clear flute melodies have left a good impression on visitors.

After an emotional coronation night on the floating stage on the Huong River, the Top 3 Miss Vietnam 2024 officially debuted to the press at a press conference on June 28. With radiant smiles, confidence, and a spirit of dedication, these Gen Z beauties promise to spread positive values during their two-year reign.