Hue is asserting its pioneering role in preserving and promoting heritage values, from tangible treasures to intangible performance spaces. A journey of “preservation for revival” with long-term vision, modern technology, and initiatives close to young people.

On the morning of June 1st, in Vinh Thanh Commune (Phu Vang District), the People's Committee of Hue City, in coordination with the General Department of Politics of the Vietnam People’s Army and Military Region 4, organized a program in response to World Environment Day, Vietnam Sea and Island Week, and launched the “Summer Youth Volunteer” campaign, and the “Youth with the Homeland’s Seas and Islands” program 2025.

On the morning of May 31st, People’s Committee of Hue City held the launching ceremony for Action Month for Children 2025 with the theme: “Prioritize resources to fulfill goals for children.”

On the morning of May 28th, the “Hue – A plastic-reduced smart city in Central Vietnam” project (TVA project), in collaboration with the Department of Tourism and the People's Committee of Phu An Commune (Phu Vang District), launched a plastic-reduced tourism site at Chuon Lagoon.

This was the directive from Mr. Hoang Hai Minh, Vice Chairman of Hue City People's Committee, at the launching ceremony for a water safety and drowning prevention program for residents, children, and students in the area. The event took place at Thuan An beach on the morning of May 24.

On the afternoon of May 23rd, the “Hue – A plastic-reduced smart city in Central Vietnam” project (TVA project), in collaboration with the Department of Tourism and the People’s Committee of Quang Loi commune (Quang Dien), launched a Ngu My Thanh - Con Toc plastic-reduced tourism site.

In recent years the city has continued to promote Hue as a tourist destination through social platforms and inspiring people such as bloggers, vloggers, KOLs, etc., with the hope of making Hue tourism more well known.

On May 19, the ceremony of signing sponsorship between the Organizing Committee of Hue Festival 2025 and Carlsberg Vietnam was held at Hue City People’s Committee. Accordingly, the Huda beer brand will continue to be the Platinum Sponsor of Hue Festival 2025 with a total sponsorship of up to 9.5 billion VND.

On May 19, in Phu Loc district, the Steering Committee for Voluntary Blood Donation Mobilization of Hue City, in coordination with Hue Central Hospital and the People's Committee of Phu Loc district, organized the opening ceremony of the 8th “Red Journey - Red Drops of Hue” program in 2025. This event is part of a series of activities in response to the nationwide blood donation campaign – the Red Journey, towards the celebration of the 135th anniversary of President Ho Chi Minh's birthday.

On the afternoon of May 15, at the Hue City People’s Committee headquarters, a sponsorship signing ceremony took place between the Organizing Committee of Hue Festival 2025 and the Bank for Investment and Development of Vietnam (BIDV), marking BIDV’s collaboration in key cultural and tourism events during the National Tourism Year in Hue.