On the afternoon of May 15, at the Hue City People’s Committee headquarters, a sponsorship signing ceremony took place between the Organizing Committee of Hue Festival 2025 and the Bank for Investment and Development of Vietnam (BIDV), marking BIDV’s collaboration in key cultural and tourism events during the National Tourism Year in Hue.

On the morning of May 11, in Hue City, Keiser University Vietnam (KUV) - Hue Center organized a cultural and educational event with the theme “Keiser Culture Day - Experience the American Vibe with KUV”.

To spread the value of Hue Bookcase and reading culture within schools, Hue City Institute for Development Studies has organized activities to introduce Hue Bookcase in schools. Hue Today newspaper recently had a conversation with Mr. Cung Trong Cuong, Director of Hue City Institute for Development Studies, about these initiatives.

On May 9, the Center for Investment Promotion, Trade, and Business Support announced that the city will organize a trade connection conference between businesses of Hue City and distributors in Ho Chi Minh City from May 23 to 25, 2025.

On the afternoon of May 8, in celebration of the 39th World Thalassemia Day (May 8, 1986 - May 8, 2025), the Hematology and Blood Transfusion Center of Hue Central Hospital, in collaboration with the Blue Blouse Club, Hue University of Medicine and Pharmacy, and benefactors organized an exchange program and presented gifts to Thalassemia patients receiving treatment at the hospital.

From May 4 to 13, Vietnam National Authority of Tourism (Ministry of Culture, Sports and Tourism) is coordinating with the People's Committee of Hue City, Tourism Development Support Fund, Vietnam Airlines, and partners to organize a program introducing Vietnamese tourism, traditional craft villages, and cuisine, and connecting businesses on the occasion of the National Tourism Year - Hue 2025 in three European countries, including Italy, Switzerland, and France.

During the April 30 - May 1 holiday this year, Hue emerged as a popular destination. Alongside tour groups organized by travel agencies, a significant number of tourists opted for self-guided tours, renting cars or driving themselves to key attractions in the city.

“Hue Buddhist cultural heritage” is the theme of an exhibition organized by the Executive Board and the Cultural Committee of the Vietnam Buddhist Sangha in Hue City to celebrate the Vesak Day 2025.

For three nights, from April 25 to 27, at Di Nhien Duong Pavilion - an ancient architectural structure in Thieu Phuong Garden - within Hue Imperial Citadel, Hue Monuments Conservation Center collaborated with the Doi Dep tea brand to organize the program “Re-enacting the scene of the emperors hosting tea party for his mandarins” as part of the launch of the Royal tea enjoyment service.

On the afternoon of April 26th, at Tang Tho Lau (Archive Pavilion) inside Hue Imperial City, Hue Monuments Conservation Center organized the “Exploring and Promoting the value of the Documentary Heritage: The relief castings on the Nine Dynastic Urns at Hue Imperial Citadel” event in celebration of Vietnam Book and Reading Culture Day 2025.