For a long time, tourism in Hue has largely relied on cultural and heritage assets, resulting in short visitor stays, relatively low spending levels, and limited value creation. As tourism trends shift strongly toward resort-based, experiential, and sports-oriented travel, developing marine tourism, especially coastal resort tourism, is not only a new direction but also a necessity for restructuring the visitor market toward higher-spending segments.

On April 5, the People’s Committee of Hoa Chau Ward officially opened the 1st Sports Festival for the 2025-2026 period. The event drew strong participation from a wide range of groups, including residential quarters, schools, and armed forces units, with the partaking of outstanding athletes who have achieved notable results at both city and national levels.

After nearly 80 years of existing as little more than a foundation, Dai Cung Mon - the main gate of the Forbidden Purple City – will be reconstructed. The project will help complete the central axis of Hue Imperial Citadel and open up a new heritage experience space for visitors.

On the afternoon of April 3rd, Hue City Endocrinology and Diabetes Association held the opening ceremony of the 9th Expanded Ancient City Scientific Conference on endocrine diseases, diabetes, and metabolic disorders.

Hue City People’s Committee has officially announced the opening of an inland waterway route on the Ngu Ha river, spanning 3,5 km, set to begin operations on April 10th, 2026. This marks the initial step in a project to introduce electric tourist boats, expected to be launched around April 30th, opening up new prospects for river-based tourism and enabling the exploration of heritage spaces by water.

On the morning of March 29th, Thanh Thuy Ward held the opening ceremony of its 1st Physical Training and Sports Festival for the 2025–2026 period.

On the morning of March 24, the Hue City Police officially opened the 9th “For National Security” Sports Festival 2026.

As Hue undergoes a strong transformation toward a sustainable heritage - culture - tourism urban model, developing the night-time economy has become a practical necessity. The question, then, is how Hue should approach the night-time economy in a way that is both effective and civilized, while still preserving the “essence” of an Ancient Capital.

The launching ceremony of the “All people practice physical exercise following the example of the great Uncle Ho” campaign; the Olympic Run Day “For Public Health - For National Security”; and the opening of the 34th Traditional cross-country Race 2026 – an event of the 10th City Sports Festival, took place on the morning of March 22nd at Nghinh Luong Dinh Pavilion.

The crossbow shooting competition of the 10th City Sports Festival in 2026 kicked off on the morning of March 19 at the City Sports Training Center. This is the 13th out of 18 sports featured in this year’s Festival.