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| The showcase features 30 standard booths displaying images and signature products from Vietnamese and Japanese localities and businesses |
Covering an area of around 760 square meters, the showcase features 30 standard booths displaying images and signature products from localities and businesses in Vietnam and Japan. It provides a space for localities and businesses to promote their strengths, build connections and seek investment and business opportunities.
The showcase brings together 45 localities, businesses and related organizations from Vietnam and Japan. The Japanese side is represented by 15 localities and organizations, including Kobe, Kagawa, Saga, Nara, Shizuoka, Osaka, Kyoto, Shiga, Mie, Gunma, Wakayama and Niigata, as well as the Reconstruction Agency of Japan.
Five Japanese businesses operating in Vietnam are also taking part, including the Japanese Business Association in Vietnam, Da Nang - Japan HUB, NIINUMA VIETNAM CO., LTD, SENSO INDUSTRY VIETNAM and AEON MALL HUE SHOPPING MALL.
The Vietnamese side includes 11 provinces, cities and organizations participating in the showcase, including Hai Phong, Da Nang, Ho Chi Minh City, Son La, Bac Ninh, Dong Thap, Dak Lak, Hung Yen and Nghe An, as well as Hue City Center for Investment, Trade and Business Support, among others.
Hue-based businesses are showcasing a wide range of signature products highlighting the city's strengths in cuisine, handicrafts, ao-dai, tourism and services. Infrastructure investors from industrial parks in Hue City are also taking part, helping introduce the city's investment potential and opportunities for investment cooperation.
The showcase is one of the highlights of the Vietnam - Japan Local Cooperation Forum 2026, contributing to cultural exchange, promoting the images and products of the two countries, and expanding cooperation between their localities and businesses.
Hue Today Online captured the following images at the showcase and photo exhibition:
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| Vice Chairman of Hue City People's Committee Ha Van Tuan visits the booth showcasing signature products from Son La Province |
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| Visitors enjoy exploring Japanese signature products at the exhibition |
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| Ho Chi Minh City booth features a wide range of distinctive products |
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| Visitors experience signature products showcased at Dong Thap booth |
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| Visitors choose Hue ao-dai at the showcase |
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| Hue handicraft products are introduced at the exhibition |
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| Businesses exchange information and seek opportunities for connection and cooperation at the exhibition |
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| Visitors view images introducing the landscapes, culture and people of Hue |