On the afternoon of August 22nd, information from the Department of Tourism indicated that the number of visitors to Hue during this year’s September 2nd holiday (National Day) is forecast to increase sharply, with an estimated 196,000 arrivals.

This year’s National Day holiday (September 2) lasts four days, providing the perfect opportunity for travelers to plan getaways. According to forecasts from the tourism sector, visitor numbers are expected to rise sharply, with independent travel and short tours emerging as dominant trends.

On August 16, the launch ceremony for the NADO Agricultural Pharmaceutical and Service Trading Cooperative (NADO Cooperative) was held in Doi Hamlet, Khe Tre Commune, Hue City. Attendees included Ms. Cao Xuan Thu Van, President of the Vietnam Cooperative Alliance; representatives from the city’s departments, branches and sectors; international organizations such as WWF Vietnam; community forest management boards; and a large number of local residents.

Every summer, blood shortages occur at many medical facilities across the country, including Hue Central Hospital - one of the top-tier hospitals that continuously receives a large number of emergency and treatment cases. To ensure an adequate blood supply for saving lives, the hospital has proactively launched an internal blood donation campaign and called on the community to join hands for the sake of patients’ lives.

On the evening of August 10, at Song Huong Theater, the final round of the 7th “Red Laurel” competition in 2025 took place, filled with excitement and suspense, drawing a large number of audience, students, and teachers.

On August 8th, nearly 20 of Vietnam’s leading F&B (food and beverage) brands gathered at the “F&B Hue 2025: The F&B 5.0 Model” event, where they shared practical insights into development trends and applicable solutions for the food and beverage sector. The event was organized by Hue F&B Community and drew a large number of business representatives, shop owners, and others with a keen interest in food and beverage scene in the area.

On July 27, the Tourism Department announced that the number of tourists visiting Hue in the first 7 months of 2025 exceeded 4 million arrivals, significantly higher than that of 2024, which reached 3,9 million arrivals.

In addition to other potential markets, the tourism sector of the ancient capital is intensifying efforts in promotion, branding, and positioning Hue in European countries. Through a variety of unique programs and activities, Hue’s tourism industry hopes to see strong growth in visitor numbers from this key market in the near future.

The Community Ao dai Week, which kicked off the Summer Festival 2025 in early June, has drawn a large number of designers, models, artists, cultural experts, and researchers, etc. Each participant acts as an ambassador, promoting Hue Ao dai in particular and the traditional Ao dai Vietnam in general.

With ample room for growth, the fusion of music and tourism can attract a large number of tourists, turning tourism and related services into major revenue generators. If Hue succeeds in this endeavor, it could offer a solution to the city’s long-standing problem of lacking nighttime entertainment services.