The Community Ao dai Week, which kicked off the Summer Festival 2025 in early June, has drawn a large number of designers, models, artists, cultural experts, and researchers, etc. Each participant acts as an ambassador, promoting Hue Ao dai in particular and the traditional Ao dai Vietnam in general.

The mountainous areas of A Luoi and Nam Dong (now Phu Loc District) possess a year-round supply of clean, naturally flowing water, making them an ideal environment for sturgeon farming. Capitalizing on this advantage, the local Agricultural Extension Center (AEC) implemented the “Application of Science and Technology to Develop a Sturgeon Nursery and Farming Model Based on the Value Chain in Mountainous Communes of Hue City” project, with the goal of successfully applying scientific and technological advances to sturgeon nursery and farming within a value chain framework.

To the melodies blending traditional and modern tones, hundreds of models showcased ao dai collections in the ancient space of An Dinh Palace. Guests from home and abroad, along with Hue locals, were treated to an “art feast” that fused fashion, music, and heritage.

Following the approval of the project to build a community-based beach tourism model in Hai Duong Commune, now in Thuan An Ward, Thuan Hoa District, by Hue City People's Council (formerly) in July 2023, the infrastructure in this place is gradually being completed, serving the sightseeing and swimming needs of locals and visitors, contributing to enhancing the economic value of the beach and lagoon.

For the first time escaping the label of a poor district, the people of A Luoi joyfully participate in festival activities, embracing solidarity and sharing. Along with preserving cultural values, the local authorities are striving to reduce the number of impoverished households, develop livelihood models, and improve residents' quality of life.

Hue City, a distinctive heritage urban area of Vietnam, is gradually transforming its historical and cultural values into economic drivers, creating a sustainable development model that preserves and promotes heritage values.

Nurturing a dream from childhood memories, Nguyen Van He has brought his artistic vision to life on Kim Son Hill in the village of Kim Son (Thuy Bang Ward, Thuan Hoa District). Here, his unique creation, a giant airplane model, has captivated visitors with its remarkable presence.

On December 24, Korean Institute of Traditional Culture Research and ORIHERI announced that Nguyen Ngoc Phon, a 23-year-old representative from Hue (of Doan Trang Embroidery and Sewing Service & Trade Co., Ltd.), surpassed more than 2,000 contestants worldwide to secure third prize at the World Grand Prix Supreme Model Contest and Seoul Beauty Fashion Festival 2024 (World Champion Model and Beauty Fashion Festival in Seoul - Korea 2024).

At noon on November 28th, a delegation from Korea International Cooperation Agency (KOICA) had a working session with the Department of Health to discuss the implementation of the “Enhancing Efficiency in Disease Prevention and Control through a Smart City Model for 2025-2030” project.

Recognized as a leading unit in Vietnam and a model for the preservation and restoration of historical relics, on the occasion of Vietnam Cultural Heritage Day November 23, Hoang Viet Trung, Director of Hue Monuments Conservation Center, shared fascinating insights with Thua Thien Hue Weekly about the journey to restore and enhance heritage values, contributing to making the Complex of Hue Monuments an attractive destination.