Inspired by folk paintings, royal fine art motifs, and paintings, the designer Viet Bao himself printed and dyed the fabric to design many Ao Dai models bearing Hue's own cultural identity.

Recently, a number of businesses and individuals have rented or purchased abandoned and barren land, with low economic efficiency in Huong An, Huong Tho, and Thuy Bang (Hue City), to renovate and develop agricultural and farm tourism model, such as Green Life Farm, Rom Farm, and Hoang Thi Farm & Camp, etc.