On August 8th, nearly 20 of Vietnam’s leading F&B (food and beverage) brands gathered at the “F&B Hue 2025: The F&B 5.0 Model” event, where they shared practical insights into development trends and applicable solutions for the food and beverage sector. The event was organized by Hue F&B Community and drew a large number of business representatives, shop owners, and others with a keen interest in food and beverage scene in the area.

Aiming to create a clean, friendly tourism environment for the health of the community, efforts to prevent and control the harmful effects of tobacco at accommodation facilities, hotels, and resorts in Hue City have recently been strengthened and effectively implemented. Many hotels not only strictly comply with legal regulations but have also creatively developed smoke-free models in alignment with green and sustainable tourism development.

Giving up a stable job in Da Nang City, Tran Huu Tri (born in 1995), from Ka Tu village, Huong Phu commune, Phuc Loc district (now part of Khe Tre commune), decided to return to his hometown to start a business with a farmstay model that combines organic farming and experiential tourism.

Hue and Nara, both are former Ancient Capitals of Vietnam and Japan respectively, are strengthening their cooperative ties amid a global trend shifting toward “local cooperation for global benefit”. This marks the emergence of a new, profound model of partnership, rooted in concrete development goals that place people and heritage at the center.

In just the first two days (July 1st – 2nd) of implementing the two-tier local government model, over 846 applications were received at 40 Public Administrative Service Centers at the ward and commune levels in Hue City. The dedication of civil servants and volunteers, along with the application of technology, has made a positive impression, helping residents quickly adapt to the administrative procedures under the new two-tier local government system.

With the motto “Sow an action, reap a habit; sow a habit, reap a character,” the “Green Sunday” movement has been brought to life by the youth of Hue City through practical, community-oriented models and activities, aiming to engage and unite people from all walks of life.

On June 25, Vice Chairmen of Hue City People’s Committee, including Mr. Nguyen Thanh Binh, Mr. Nguyen Chi Tai, and Mr. Hoang Hai Minh, conducted field inspections and working sessions with local authorities regarding preparations and operation of the two-level local government model. Leaders from relevant departments and sectors also attended the working sessions.

The Community Ao dai Week, which kicked off the Summer Festival 2025 in early June, has drawn a large number of designers, models, artists, cultural experts, and researchers, etc. Each participant acts as an ambassador, promoting Hue Ao dai in particular and the traditional Ao dai Vietnam in general.

The mountainous areas of A Luoi and Nam Dong (now Phu Loc District) possess a year-round supply of clean, naturally flowing water, making them an ideal environment for sturgeon farming. Capitalizing on this advantage, the local Agricultural Extension Center (AEC) implemented the “Application of Science and Technology to Develop a Sturgeon Nursery and Farming Model Based on the Value Chain in Mountainous Communes of Hue City” project, with the goal of successfully applying scientific and technological advances to sturgeon nursery and farming within a value chain framework.

To the melodies blending traditional and modern tones, hundreds of models showcased ao dai collections in the ancient space of An Dinh Palace. Guests from home and abroad, along with Hue locals, were treated to an “art feast” that fused fashion, music, and heritage.