On June 27, KIM LONG MOTOR HUE Joint Stock Company and CHO THAVEE Group (Thailand) officially signed an agreement on large-scale bus sales and cooperation, marking a significant milestone in the journey of bringing Vietnamese automobiles to the regional market.

“Each journalist chooses their own path to delve deep into the field of words. I’m fortunate to be born and work as a journalist right in the sacred land of Hue Ancient Capital, a place rich in cultural values. Although Hue’s literary heritage is “tranquil and moss-covered”, to me, it is always captivating”.

The companionship of UNESCO and the international community has not only helped Hue’s heritage overcome difficult times but also gradually brought the preservation efforts of Hue’s heritage to reach international standards.

Hue is asserting its pioneering role in preserving and promoting heritage values, from tangible treasures to intangible performance spaces. A journey of “preservation for revival” with long-term vision, modern technology, and initiatives close to young people.

Already a familiar face among startup CEOs in Hue, this time I met with Ngo Duc Vuong - Director of Hue One Food Company, whose flagship product has been dubbed “Hue Pizza” - the Thuan An pressed rice cake. We chatted over coffee in Grand Prairie, Texas, as he continued his mission of spreading the story of Hue’s entrepreneurial journey through the pressed rice cake and promoting Hue culture in the U.S market.

On May 19, in Phu Loc district, the Steering Committee for Voluntary Blood Donation Mobilization of Hue City, in coordination with Hue Central Hospital and the People's Committee of Phu Loc district, organized the opening ceremony of the 8th “Red Journey - Red Drops of Hue” program in 2025. This event is part of a series of activities in response to the nationwide blood donation campaign – the Red Journey, towards the celebration of the 135th anniversary of President Ho Chi Minh's birthday.

Overcoming fierce competition, many healthcare professionals from Hue City have earned scholarships for being trained abroad. After a journey of dedication and effort, they not only bring back advanced knowledge to innovate and improve the quality of medical examination and treatment, but also spread a spirit of continuous learning and self-improvement.

With the determination of becoming one of the leading smart cities in Vietnam, Hue is making lots of progress in digital transformation, from developing its digital economy to raising the quality of life for its people, opening up many opportunities for sustainable development.

Without fanfare or grand stages, artists, artisans, and skilled craftspeople are quietly passing on and preserving traditional crafts in the ancient capital. They are the “extended arms” for the journey of preserving intangible cultural heritage and Hue’s historical monuments.

Once the sous chef of a five-star hotel in Hue and a multiple award-winning chef, Tran Huy Cuong took an unexpected turn in his career, venturing into entrepreneurship in his 50s. Driven by the desire to “turn simple things into specialties,” he chose the figs as the starting point for his journey to bring Hue’s traditional culinary products to Vietnamese dining tables and beyond.