From a football exhibition held during the World Cup season in Texas, to science programs delivered directly to schools, or children wearing virtual reality headsets to explore Indigenous history in the Choctaw Nation in Oklahoma, USA, I have come to realize that museums are changing rapidly in the age of Industry 4.0.

On the evening of September 25, An Cuu Ward People’s Committee held the 2026 Full Moon Festival for nearly 500 children in the ward, featuring a variety of recreational activities, musical performances, a lantern procession, and a traditional Mid-Autumn feast.

On the evening of September 21, Hue City Young Entrepreneurs Association, in coordination with Kim Dong Park, and the Youth Union Chapter of the Faculty of Marketing and Commerce, University of Economics, Hue University, organized a Mid-Autumn Festival program themed ‘Enjoying Mid-Autumn Festival’ for children facing difficult circumstances in the city.

Vibrantly colored paper fish lanterns, toys that evoke Mid-Autumn Festivals of the past, have become an engaging experience for both adults and children. By making the lanterns with their own hands, participants find another way to reconnect with childhood memories and take home the special Mid-Autumn gifts they have created themselves.

The 2026 Hue Unicorn Dance Festival officially opened on the morning of September 20 at the Sports Hall at 100 Pham Van Dong St. The event is part of the Autumn Festival activities under the Hue Festival 2026 program and is jointly organized by the Department of Culture, Sports and Tourism and Phu Xuan Ward People’s Committee.

On the evening of September 1, tens of thousands of audience members gathered at Hue City Culture and Sports Square, immersing themselves in the vibrant electronic music atmosphere of the Hue Wonderverse Music Fest 2026 - an international heritage and music festival.

At noon on August 23, the 2nd Capital Cup-2026 - Hue Dancesport Festival officially kicked off at Aeon Mall Hue. As part of Hue Sports Festival 2026, the tournament was jointly held by Hue Talent Club, Hoang Sy Clubs, LTD Danang Recreational Sport Choreography Company Limited, and Aeon Mall Hue.

On the morning of July 25, Vietnam Pickup Truck Club (PVC), in coordination with SevenT Vietnam Co., Ltd. (the event operator), the People’s Committee of Chan May - Lang Co Commune, and relevant agencies, hosted the opening ceremony of Vietnam Pickup Festival 2026 (VPF2026).

For the very first time, Hue City will host the Hue Wonderverse Fest 2026 - an International Music and Heritage Festival envisioned to develop into an intellectual property (IP) annual cultural and music festival of the city.

Together in a fashion and artistic program, each of the Ao dai collections expresses its own cultural stories, showcasing beauty by the romantic Perfume River, evoking a wide range of emotions among audiences.

On June 3, at Ly Tu Trong Park in Thuan Hoa Ward, Hue City Department of Health, in coordination with the City’s Association for the Protection of Children’s Rights, the Social Work and Child Protection Center, together with various units, organizations, and benefactors, organized the “Festival for children in special circumstances 2026”. The event aimed to provide meaningful encouragement to hundreds of children in difficult circumstances across the city on the occasion of the Action Month for Children 2026.

Spring has knocked on every door, and may today's verses and melodies bring the fragrance, colors, and spirit of spring to all, welcoming a joyful and prosperous 2025.

At the festival honoring the signature flower of the imperial land - Hue's Hoang Mai (yellow apricot blossom), hundreds of exquisite Hoang Mai masterpieces were showcased by artisans and gardeners to the public and visitors.

In the poetic space of the Song Huong Theater, the "Linh Phung" (Phoenix) Ao dai festival night, part of the autumn festival of the Hue Festival 2024, left a beautiful impression on the locals and tourists.

Ro Pagoda ox racing festival is a unique cultural feature of the Khmer people in the Bay Nui region (Tri Ton District, Tinh Bien Town, An Giang Province) during the annual Sen Dolta (the ancestor worship ceremony).

The street festival themed “Cultural Colors”, within the framework of Hue International Art Festival Week 2024, attracted the participation of hundreds of artists from over 15 domestic and international art troupes and groups.

The painting street during the Hue Festival was initiated in 2010 and has now become an indispensable playground for artists in a city with a rich culture like the Ancient Capital. This is also an interesting highlight for the community during Hue Festival.

The Water Ball Wrestling Festival (also known as the Mud Ball Wrestling Festival) only takes place in the summer and is held once every four years.

The wrestling festival of Thu Le Village is a distinctive cultural feature, a rich manifestation of the martial spirit of the local people.

The Ban Soc (Calendar Distribution) Ceremony of the Nguyen Dynasty marks the commencement of Hue Festival 2024, portrayed through a staged performance that revives ancient rituals and customs.